tiktok shop

TikTok Shop closes in on €500M in Europe: an inside look at the social commerce wave

Germany, France, Spain, and Italy generated €498.78M in GMV on the platform in Q2 2026. Affiliate marketing stood out as a key driver.

María Bastero - August 24, 2026

The cost of this subscription will be £3.99 for all users aged 18 or older. Tthe platform will maintain the personalized ads model for free users.

Carolina Muñiz - May 12, 2026

The measure affects Germany, Spain, France, Italy, and Ireland. Learn how to calculate commissions and how they compare to other marketplaces.

Noelia Fraguela - December 15, 2025

More about tiktok shop

The Chinese social network has also explained how to leverage the potential of its tools for campaign creation and targeting with AI.

María Bastero - October 16, 2025

The platform seeks to ensure a better experience and that TikTokers focus on other elements that are more relevant for reach.

María Bastero - August 19, 2025

The marketplace highlights the strong performance of small merchants, whose sales grew by 70% year-over-year in 2024.

Rafael Sotelo - June 17, 2025

The Chinese company reported record revenues of $155 billion in the last year. However, its growth has slowed compared to 2023.

Noelia Fraguela - April 15, 2025

The marketplace of the Chinese social network has been officially launched in these european countries, following UK, Spain and Ireland.

María Bastero - March 31, 2025

This concerns a temporary promotional action to introduce its new range of protein-rich products, High Protein.

María Bastero - February 24, 2025