Marketing

This is Amazon Nova Reel 1.1: the AI capable of generating videos of up to 2 minutes with consistency between takes

This model allows you to choose between a manual mode and an automatic mode to create videos composed of clips of up to 6 seconds each.
María Bastero - April 8, 2025

Common mistakes in lead management and how to avoid them

Avoid the most common mistakes in lead management and optimize your processes to improve conversions and close more sales.
Alba Chaves - March 18, 2025
Best digital marketing agencies in Mexico

These are the best digital marketing agencies in Mexico (2025)

It offers new experiences and impactful content: we share with you the ranking of the best digital marketing agencies in Mexico.
Susana Galeano - March 17, 2025

Facebook includes Stories in its Content Monetization program

Creators from all around the world who are part of the program will be able to begin earning money with their Facebook Stories.
María Bastero - March 14, 2025

These were the most amazing announcements at the Mobile World Congress 2025

The Google Pixel 9, a foldable laptop, humanoid robots, and even an alternative to WhatsApp were among the best presentations.
Noelia Fraguela - March 7, 2025

Zalando regains momentum in 2024: its profit grew by 200% to €251.1 million

The results for 2024 from Zalando contrast with those of its previous fiscal year, during which it recorded a notable decrease in its figures.
María Bastero - March 6, 2025
A small figure of a shopping cart, with a mexican flag on top, layered over a red background; in reference to the use of dynamic pricing tools in mexican eCommerce.

Dynamic pricing: a game changer for mexican eCommerce

A dynamic pricing tool could help eCommerce businesses optimize profitability while staying competitive.
Alberto González - December 23, 2024
disney christmas commercial

The best Christmas campaigns of 2024

Disney, Zalando, Coca Cola and Olipop are some of the brands that have transferred the magic of Christmas to their ads.
Carolina Muñiz - December 13, 2024

Ecommerce Germany Awards 2025: opens its registrations to award the best eCommerce

Ecommerce Germany Awards 2025: updated categories, free registration, and expert jury to reward innovation in the DACH region.
Alba Chaves - December 4, 2024
google-ads-creative-studio

Google will end Ads Creative Studio at the end of March 2025

The process to discontinue the creative campaign management platform consists of several phases and has already begun.
María Bastero - November 28, 2024
buscadores más utilizados del mundo

What are the most used search engines and browsers in the world (2024)

Google and Chrome lead the global market share of search engines and browsers, but there are alternatives that also have their audience.
Noelia Fraguela - November 27, 2024
Quién es Lantian "Jay" Graber, la ingeniera experta en redes sociales que se convirtió en CEO de Bluesky

Who is Jay “Lantian” Graber, the expert social media engineer who became CEO of Bluesky

From an early age, Jay demonstrated curiosity and ability in the management of new technologies, in addition to a strong advocacy for freedom.
Noelia Fraguela - November 25, 2024

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