ChatGPT

ChatGPT 5.4: OpenAI enhances reasoning ability, web research, and coding

The Thinking version of ChatGPT 4.5 now shows you its "pre-thought plan" so that you may guide it along the way.
María Bastero - March 6, 2026

ChatGPT now has a total of 900 million active users weekly

With 50 million subscribers, ChatGPT aspires to dominate the premium market and accelerate its new strategic infrastructure.
Susana Galeano - March 5, 2026

ChatGPT changes its model to be more direct… and to use fewer unnecessary “cringy” phrases

As OpenAI has defined it, "More precision, less cringe." A shift in the way of responding that is already available.
Rafael Sotelo - March 4, 2026

AIs focus on the first part of your content (and then they become tired)

Almost 44% of the citations from ChatGPT originate from the first third of your content. This new study demonstrates how it selects them.
Rafael Sotelo - February 23, 2026

We take a look at how ChatGPT ads work

OpenAI has explained that even users of the free plan of ChatGPT will be able to disable them in exchange for fewer free messages per day.
Rafael Sotelo - February 10, 2026

ChatGPT puts the pedal to the metal: it could begin displaying ads today and will update its model this week

These advertisements, which will be "clearly labeled," will appear in a separate section below the chat window.
Rafael Sotelo - February 9, 2026

Anthropic announces that it won’t integrate ads into Claude and sparks criticism from Sam Altman

Anthropic believes that advertisements would harm the experience on its platform. We explain its reasons.
María Bastero - February 5, 2026

OpenAI launches the Codex app for macOS and opens free access to any user (for a limited time)

Codex for macOS is a new interface designed to effortlessly manage multiple agents at once and execute jobs in parallel.
Rafael Sotelo - February 3, 2026

ChatGPT establishes a CPM of $60: the platform seeks to position its advertising business as a premium service

This figure reaches triple the average rate of other platforms such as Meta. OpenAI justifies its model based on the strong intent of the user.
María Bastero - January 27, 2026

ChatGPT is now charging eCommerce a fee of 4% on sales

The measure will come into effect on January 26 in the United States and solidifies OpenAI's tool as a prominent recruitment channel in the affiliate model.
Rubén Bastón - January 23, 2026

ChatGPT advertising will launch in early February and under a CPM model

OpenAI would already be testing advertisements with a selection of advertisers who have committed to investing nearly one million dollars.
Rafael Sotelo - January 22, 2026

OpenAI will integrate advertisements into ChatGPT very soon: this is how its advertising policy will be.

In the upcoming weeks, users of the Free and Go plans in the United States will begin to see advertisements in their conversations.
María Bastero - January 19, 2026

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