campaigns

All the events surrounding GTA VI, explained: marketing strategy, controversies, and reactions

We analyze the advertising campaign for the most anticipated video game at this time, its missteps with fans, leaks, and the impact on the gaming industry.

Carolina Muñiz - September 1, 2026

Google is finally labeling AI-generated ads, but you’ll probably never see the tag

Google is advancing transparency by making it easier to identify advertisements created with AI, which users will be able to view from their Ads Center.

Rafael Sotelo - July 13, 2026

Outplaying FIFA: how Levi’s scored a goal with its “non-campaign”

FIFA has required brands that do not sponsor the World Cup to cover their logos or visual elements in stadiums. Levi's has taken advantage of this.

María Bastero - June 17, 2026
More about campaigns
best april fools campaigns 2026

From Matcha Mayo to Meatball Pops: 5 April Fools’ Pranks That You (Secretly) Wish Were Real

Everyone wants to ride the crest of the viral wave. Today, we’re breaking down the standout brand pranks of April Fools 2026.
Carolina Muñiz - April 1, 2026
marketing world cup

This is how the 2026 World Cup will affect global advertising

The 2026 World Cup is one of the milestones of the year for many brands; however, what is its impact? A study analyzes global marketing for this event.
Rafael Sotelo - March 27, 2026

Get your eCommerce ready for Christmas Season now

Mailchimp has identified seven phases in the Christmas campaign, differentiated by the habits and emotions of consumers at each moment.
María Bastero - August 21, 2025

13 marketing lessons you can learn from Taylor Swift

Taylor Swift is an example of success in the industry. She has a comprehensive strategy behind that is based on customer acquisition and loyalty.
Carolina Muñiz - August 13, 2025

Which brands were the sponsors of the most-viewed livestream in Twitch’s history: La Velada del Año V

Alsa, Grefusa, Revolut, and Vicio were some of the brands that collaborated on what became the most-watched live stream on Twitch.
María Bastero - July 29, 2025
Personaje azul sostiene un micrófono de "NEWS" mientras sonríe; está en un campo verde con líneas amarillas, ambiente de reportaje lúdico.

Stitch enters the field: the most surprising ads of Superbowl LIX

The cost of airing a 30-second ad during this event is about $8 million. Disney, OpenAI, and Google, among others, didn't miss the opportunity.
Carolina Muñiz - February 10, 2025

All you need to know!

Sign up for our newsletter and receive our best articles on eCommerce and digital marketing in your email for free.