As we have told you on other occasions, the Mexican digital market is one of the most powerful and dynamic in the entire Latam area. In Mexico, 74% of the population is already online, which translates into 102.5 million active users on both websites and social networks. The statistics were exposed by the Digital 2022 study carried out by We Are Social and Hootsuite to measure the state of Mexico’s connection. The results show that the number of users has been increasing since 2014.
The study exposes the numbers of the social networks most used by Mexicans, all based on 2021 data. The main preference is WhatsApp, the instant messaging application, used by 94.3% of people to communicate with their family and friends.
Facebook is in the lead, with 93.4% of visits. Facebook Messenger, on the other hand, was used by 80.5% of Mexicans. Then we have Instagram, with 79.1%; and in fifth place is TikTok, which 70.4% of people say they have used.
However, if we base ourselves on preferences instead of interactions, Facebook reigns with 36.1% of people who name it as their favorite social network, followed by WhatsApp, with 24.9%; Instagram, with 14.4%; TikTok, with 10.3% and Twitter with 3.8%.
If we look at the audience of social networks in Mexico according to Meta (Facebook, Instagram and Whatsapp), 7 groups segmented by age ranges and subdivided by gender were identified. The first one highlights girls aged 13 to 17 years old, with 3.9%, while boys of the same age only have a 3.3% presence. In the 18 to 24 age group, there are 13.5% women and 12.4% men. The largest group in the audience are those aged 25 to 34 years old, with 14.7% women and 14.7% men.
Meanwhile, users aged 45 to 54 defined a 5.8% presence of women and 5.1% of men; from 55 to 64 years old only 3.0% of ladies and 2.6% of gentlemen and the elderly over 65 years old only 1.8% of women and 1.6% of men use social networks in Mexico.
The main reasons Mexicans aged 16 to 64 use social networks to stay in touch with friends and family (62.8%), read new stories (47.1%), discover content (45.0%), to occupy free time (44.7%) and search for products to buy (34.5%). In terms of average time, Facebook is the app where Mexicans dedicate the majority of their consumption, totaling 26.2 hours per month. For its part, Youtube registers a total of 22.8 hours invested per month.
In the case of WhatsApp, users spent 20 hours exchanging messages through this channel during the month of November. In the case of TikTok, its popularity was reflected in the increase of hours, which rose 37% to a total of 23.4 hours, and finally there is Instagram with 6.7 hours per month.
The data collected shows that Mexico presents a positive scenario for the implementation of digital marketing and social media strategies. Their numbers indicate that the messages, products and services that you want to spread, can obtain a high reach and a good amount of interactions.
Image: Depositphotos
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