Each year social media increase their impact on society and more and more users connect. We Are Social, the creative agency specialized in social and Hootsuite, show in their report the statistics of networks in 2022.
By February 2022, 17.85 million Chilean users were counted on social networks, representing 92.8% of the country’s population. It is important to note that 110.8% are over 13 years old, 50.1% are women and 49.9% are men. In the last 9 years there has been a significant increase among Chileans who are part of communications in the digital world. In 2014 only 10.4 million Chilean users were counted on social networks, a sharp contrast to figures from this 2022.
Its potential audience is 12.5 million users, which represents 65% of Chile’s total population. Facebook is one of the pioneer social networks. In the case of Chilean users, access to this social network predominates through mobile phones, with 98.9%. It is followed by access via computers (1.1%), the use of both phones and computers (22.4%).
In the case of the popular video platform, its potential audience is counted at 15.60 million users, of which 13.16 million are over 18 years old. In front of the total Chilean population, it represents 88.1%. The five main searches are focused on the cultural and entertainment area. The main search is music, followed by movies, songs, Marcianeke and full movies in Spanish.
The potential audience is 11.65 million users, which represents 60.6% of the population of Chile, with 72.3% of that figure being people over the age of 13. In the case of this social network, there is not a high contrast between users according to their gender. The study shows that 51.3% of users are women and 48.7% are men.
The pioneer short video app quickly gained a potential audience of 18-year-olds and over, with 8.55 million users, representing 44.5% of Chile’s population.
For the Facebook messenger app, it has a potential audience of 8.40 million users, representing 43.7% of the South American country’s total population. These figures take into account that 52.1% are over 13 years old, 53.3% are women and 46.7% are men.
This social network has the potential to reach 66.2 million users, which is only 32.2% of Chileans who are active on this job-seeking and job-offering network.
Of this social network’s users, 41.7% are over 18 years old and 54.2% are women while 45.8% are men.
This social network’s potential audience is 2.9 million users, which represents 15.1% of the Chilean population and 18.0% are over 13 years old.
This social network was very popular but Latam was leaving it aside when Instagram implemented the stories. As a result, the potential audience of Snapchat is 1.10 million users, only 5.7% of the total population of Chile, 6.8% being users over 13 years old. It is also possible to notice a contrast between users according to their gender. 78.7% of users are women while only 20.3% are men.
Imagen: Depositphotos
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