Brazil is the largest country in South America, with a total population of 214.7 million people, where 77% have access to the Internet. According to data collected by We are social, at least 171.5 million Brazilians are active users on social media in 2022, representing 79.9% of the country’s population.
According to the study, more than 83% of the country’s population usually connect to the Internet to discover content, stay in touch with loved ones, and consume content related to the world of video games. However, it is also known that Brazilians spend an average of 3 hours and 41 minutes connected on social media every day and this time is divided into at least 8 different communication platforms.
But which are the most popular social media in Brazil? Here we summarize the number of users of the most used by Brazilians in 2022 and tell you some data that may be of interest to you:
The first social network in the Meta group has no less than 116 million users, representing 54% of the active population on social networks.
The video platform has 138 million users in Brazil. It is known that the content that has been of greatest interest to people in this nation has to do with music, movies, series and Tik Tok video compilations.
In fact, Brazil is not left out of the list of countries that host the most famous YouTubers. Felipe Neto is the main YouTuber in Brazil, with more than 40 million followers who watch his humorous content.
55.6% of the Brazilian population uses Instagram, which translates to 119.5 million users.
Clearly, such a large country could not be left out of the top Instagram accounts with the most followers. The footballer Neymar currently has the highest number of followers on his social media profile, with a total of 199 million.
The platform that popularized vertical format videos has an audience of 74.07 million people in Brazil, representing 34.5% of the population.
Despite Tik Tok’s popularity, in June of this year, Brazil opened an administrative process to investigate whether the platform violated rights established in the Consumer Defense Code such as protection against harmful content. However, the social network assured that it restricts the content of ads to accounts of minors.
The platform dedicated to the labor and professional world has 52 million native Brazilian users, representing 24.2% of the population. However, the social network was involved in a controversy in April after it deleted a job offer in which the Laut institution was seeking candidates of African descent and indigenous people.
In the case of Twitter, it has 19.05 million users in Brazil, meaning that 8.9% of the country’s population is present on the social network.
Imagen: Depositphotos
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