Semrush launches Social and Local: two solutions to complete the end-to-end management of your marketing strategies

These are Semrush Social and Semrush Local, the two tools that will help you have more control of your marketing strategy.
Semrush
May 1, 2024

Semrush introduces two tools designed to optimize local presence and maximize your company’s social media performance: Semrush Social and Semrush Local. These tools offer a complete set of features to manage and improve your online marketing strategies.

Semrush Local streamlines local citation generation, manages online reviews through artificial intelligence and tracks local rankings with good accuracy. Semrush Social, on the other hand, offers a variety of tools to enhance strategies and simplify your social media management.

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Improve your local presence with Semrush Local

Semrush Local is a solution for businesses looking to strengthen their presence in their local community. This tool is designed to facilitate the automatic distribution of business information in more than 150 global directories, ensuring that your business is visible where it matters. In addition, its review management system allows you to monitor and respond to customer comments using artificial intelligence, improving interaction and your company’s image.

One of its most innovative features is the heat map for local ranking tracking, which provides a visual overview of your performance in localized search results. This approach helps you identify key areas to improve your search visibility. In addition, Semrush Local simplifies the management of your Google business profile, optimizing your content for SEO and making your business stand out in local searches.

Key features of Local Marketing

List management

Automatically distributes consistent business information in more than 150 global directories, ensuring optimal online visibility and voice search support.

Revision management

Monitor and manage online customer feedback from a single platform, receiving real-time alerts on negative mentions and accessing AI-generated feedback suggestions.

Heat map (map sorting tracker)

Track local rankings on a heat map around your target area, with recommendations to improve your positioning in local search results.

Google Business Profile Management (GBP)

Easily manage your Google business profile, optimizing your local search presence with SEO descriptions, relevant categories and visually appealing content.

Power your social networks with Semrush Social

Semrush Social is a comprehensive tool for efficiently managing your social media profiles. With Semrush Social, you can schedule and publish content on multiple platforms such as Facebook, Instagram, X (Twitter) and Pinterest from a single interface. This not only saves time but also maintains essential consistency in your online presence.

The Social Tracker tool is particularly valuable, allowing you to analyze your competitors and adjust your strategies based on concrete data. Meanwhile, Social Analytics gives you detailed insights into the performance of your content, crucial for understanding what resonates best with your audience. Finally, with Social Inbox, you can manage all your social media interactions, ensuring that no important message or mention goes unnoticed.

 

Tools included in Semrush Social

Social Poster

A comprehensive tool that allows users to create, schedule and post content to multiple social media platforms, such as Facebook, Instagram, X (Twitter) and Pinterest, all from a single interface. It simplifies the process of managing social media content, allowing users to maintain an active and engaged online presence without the need to switch between different applications.

Social Tracker

Serves for the analysis of competitors in social networks. It allows users to closely follow their competitors’ social media accounts, comparing their growth and interaction with their own data. Through detailed reports, it helps to identify the most effective competitor strategies, providing key insights to adjust and improve one’s own social media marketing strategies.

Social Analytics

A must-have tool for understanding and improving social media performance. It allows users to visualize internal metrics of their channels on platforms such as Facebook, Instagram and LinkedIn. With detailed reports, it provides deep insight into the impact of content strategies and audience interaction. This information is critical to optimize social media marketing campaigns and improve the overall effectiveness of the online presence.

Social Inbox

Helps manage social media interaction. It allows users to keep track of incoming messages, comments and mentions on all their social accounts from a single interface. With quick response features and efficient organization, Social Inbox simplifies online reputation management and facilitates effective communication with social media audiences.

Social Content Insights

Tool provides key statistics, such as number of posts and engagement metrics (likes, comments, etc.), for a selected date range. With this information, users can easily evaluate the effectiveness of their social media content strategy and make informed decisions to improve the engagement and impact of their posts.

Are these tools worth investing in?

Semrush Local and Semrush Social tools are available as standalone solutions or as part of a standard Semrush subscription. Pricing varies depending on the option chosen. For example, for sale, Semrush Social costs $29,99, while Semrush Local basic version is $20 and $40 in its premium version. However, for trial mode, Semrush Social costs $20, while Semrush Local is free.

Both tools are a smart investment for those looking to enhance their digital marketing strategy, offering specific solutions that can make a difference. I hope it helps you in your decision on whether these tools are right for you to take your digital marketing to the next level.

For more information, you can visit Semrush’s website directly and explore their options in depth. Also, as we have told you in other occasions, Marketing4eCommerce is a Semrush partner, so if you want to try the tool, with our link you have an extension of the trial days, from 7 to 14, which is not bad at all.

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