Imagine you are an e-commerce vendor offering a wide range of products. You have worked hard to put together an extensive catalog that you’re proud of. However, this task also poses a unique challenge: how do you guide your potential customers, especially new ones, through this sea of options?
El Duende, a Mexican company specializing in modern board games, found itself in the same situation. With its large collection coming from approximately 40 countries, El Duende faced the challenge of managing its vast array of products and helping potential customers discover them.
To overcome this challenge, El Duende decided to adopt Sellesta Product Recommendation, a tool that offers personalized recommendations to its website visitors. This collaboration proved to be a transformative innovation. The extensive product catalog, which had previously been an obstacle for customers to find the right game for them, became a competitive advantage that boosted conversions and sales. Here is a look at the challenges they faced, why they chose Sellesta Product Recommendation, and the great results they achieved together.
El Duende faced several challenges in its e-commerce experience. First, it needed help guiding new users through a site with a wide variety of board games. As Erick Cortes, El Duende’s director, explained, “Customers visiting the site generally had different levels of certainty about what they were looking for.” They needed a solution that would help users who knew what they were looking for and those who did not.
On the other hand, El Duende needed to manage its extensive catalog while ensuring visitors had a good user experience. Finally, they needed to increase sales and conversion rates quickly in the highly competitive board game market.
The need to have a tool that would help them guide users through product discovery, effectively manage a large catalog, and drive sales and conversions led El Duende to look for a solution that could address these challenges. And that’s when they discovered Sellesta.
“We had in mind what we wanted to do, which was to offer a simple guide to help new users navigate the site and find the products they were looking for. However, we needed a concrete tool to do that,” explains Erick.
Sellesta Product Recommendation, is an AI-based widget that easily integrates into any eCommerce and starts working as soon as a visitor enters the website. It asks questions to understand visitor preferences and then recommends the most suitable products. This process keeps users interacting on product pages and prevents them from constantly searching elsewhere.
In addition, Sellesta Product Recommendation works very well as it offers solutions for both new and returning customers. It helps guide potential customers who are unsure of what to buy and makes it easier for those who know what they want to access products.
For e-commerce sellers, using Sellesta is simple. The tool is designed to adapt to any website and only requires a code to be inserted into the site’s body tag. If you have doubts about how to integrate an unfamiliar code, Google Tag Manager is a reliable alternative.
Erick also praised the support received during the implementation stage: “The attention we received from the Sellesta team was extraordinary, from the moment they contacted us, during the follow-up, and even during the installation and explanation of how it worked“. This exceptional support and all the other benefits convinced El Duende to join Sellesta.
Once implemented, the impact of Sellesta Product Recommendation was evident in three important areas.
This data indicates that the conversion rate was 12%, since 40% of the users use it, 60% reach the end and 50% of these users finish the company. Erick also emphasized that Sellesta was a worthwhile investment. “We noticed a significant increase in sales, especially in the months of November and December, which are usually high sales periods” he explains. This success was directly related to the tool.
In addition, Erick mentioned that “from the first month, Sellesta Product Recommendation proved to be profitable. We have seen a significant increase in revenue since we implemented the product.” It is clear that there is a direct connection between what visitors choose at the beginning and what they end up buying.
El Duende foresees the continued need for tools like Sellesta as it plans to expand its catalog because the use of gaming in enterprise environments, which is a key target group for El Duende, is growing. In general, e-commerce buyers increasingly expect a wider variety of products, and Sellesta is a good fit to meet this demand without overwhelming customers. It has demonstrated its ability to transform a large product catalog, which could have been an obstacle for customers in finding what they are looking for, into a unique strength that enhances the user experience and drives sales.
The experience El Duende had with Sellesta shows how the right tool can turn challenges into advantages. If you are an eCommerce retailer like El Duende, you may be struggling with a wide variety of products and the complexity of guiding users through their search. Like El Duende did, you too can leverage this widget to transform your product variety into an advantage, improve the user experience, and drive sales.
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