Virtually everything is sold online and fashion is one of the most prominent categories in Mexico. Online clothing stores in Mexico are an excellent eCommerce sales option in the fashion industry. By 2022 the best online clothing stores will far exceed 20% of all e-commerce sales. And with more and more fashionistas choosing to shop online instead of going to physical stores, the numbers are expected to continue to grow.
Having an online clothing store is not something easy. Above all because it must be clear that in the digital world, consumers do not have the opportunity to touch or try these pieces, so they cannot evaluate their quality first-hand; that is why there is still some distrust towards this eCommerce.
In order to gain the trust of their online visitors, clothing companies rely heavily on the web design of their online stores, which must replicate the familiar, rewarding and addictive environment similar to that felt when shopping in a physical store. That means leveraging every media element to showcase the quality materials and finer details of the products, while creating a seamless and enjoyable shopping experience.
The digital marketing agency Elogia conducted a study of the online fashion industry in Mexico and the following are the results they produced so that you can learn about the potential of fashion eCommerce. This graph shows us that the number of stores in which mexicans has bought is 2.8. In addition, the top of fashion eCommerce continues to be Liverpool, Mercado Libre and Amazon since 2019.
We tell you a little about each of the online stores that make up the previous list: the main online clothing stores in Mexico.
1. Liverpool
Mexican company that operates shopping malls, department stores and restaurants, both focused on middle and high income consumers, founded in 1847, and headquartered in Mexico City. Its main business is to operate the Liverpool and Suburbia department stores in Mexico. In addition, it also offers credit through its Liverpool cards and receives income from the lease of space in shopping centers. It is the second company with the highest sales in the department store sector in Mexico.
2. Mercado Libre
Multinational company from Argentina, based in Buenos Aires, dedicated to electronic commerce in Latin America. Users can sell and buy both new and used products at a fixed or variable price, plus private services are offered. MercadoLibre also has a service called MercadoPago, a platform for charging buyers and payments and credits to sellers.
3. Amazon.com.mx
American e-commerce and cloud computing services company. It is one of the first large companies to sell goods over the Internet. Amazon also owns Alexa Internet, Zappos.com, DPreview.com, and Twitch. It is currently fully diversified and cataloged in different product lines, offering DVDs, music CDs, software, video games, electronics, clothing, furniture, food, books, etc. It is the most valuable retail brand in the world.
4. Sears
American chain of department stores. It is one of the three largest department stores in the country, with a focus on fashion and a portfolio of more than a thousand brands for the whole family. It has exclusive licenses and boutiques for the commercialization of international and national brands.
5. Linio
Company that emerged in Colombia and has had rapid growth in recent years that has allowed it to expand to different countries in the region such as Mexico, Peru, Ecuador, Chile, Argentina, Panama and Venezuela. In addition, this company aims to continue expanding and become a Latin American version of Amazon. It is also one of the sites that has been able to offer the experience of buying a wide variety of products from different categories on the same web page.
6. Privalia
Initially the company emerged as an online fashion outlet in Barcelona, but has grown a lot since then. Privalia is currently a multi-sector eCommerce that offers all kinds of products from fashion, footwear, children’s, sports, home, technology to travel to its 28 million registered users around the world.
7. Palacio de Hierro
Upscale Mexican company that currently operates 21 luxury department stores in Mexico with its headquarters in Mexico City. Originally founded as a limited company in 1891, in 1898 it became the first public limited company in the commercial field of the country.
8. Zara
Spanish fashion chain and one of the main international fashion companies. It belongs to Inditex, one of the largest distribution groups in the world. The customer is the center of our particular business model, which integrates design, manufacturing, distribution and sale, through a wide network of our own stores.
9. Flexi
Mexican company dedicated to the manufacture and distribution of footwear and accessories distributing the value generated among shareholders, employees, government and society.
10. Bershka
Chain of clothing stores belonging to the Spanish group Inditex that have differentiated spaces dedicated to the different product lines that it offers, lingerie, denim, party and casual clothing.
11. Forever21
Chain of low-cost clothing stores that originated in Los Angeles in 1984 and since then, this clothing chain has grown steadily, offering clothing to young women, teenagers and also men, although little by little they have creating new brands to capture a larger target group.
13. Guess
American brand recognized worldwide mainly for its clothing, although watches, jewelry, glasses and accessories in general also stand out. It has also drawn attention for its somewhat erotic advertising on television, as well as being characterized by black and white photos for billboards.
14. Ösom
Through its website, Ösom offers clothing, shoes, sporting goods and accessories for men, women and children. The company has a catalog made up of more than 20,000 products.
15. Julio
Clothing and accessories brand for women with a solid position in the national market for more than 30 years. The brand offers the market contemporary European designs, fashion and excellent quality at reasonable prices. Julio is a brand with 100% Mexican manufacturing with imported fabrics.
Liverpool is the favorite store followed by Amazon and with Mercado Libre in third position as visible in the following image.
When it comes to shopping online, mexican fashion shoppers are really price sensitive, they like to research and compare before making a purchase. Other relevant factors are comfort and practicality when making online shopping decisions.
Among the many reasons to buy online are the possibility of doing it at any time, the ease and speed, the prices and promotions, the practicality of doing it, saving time due to lack of time, inventory availability but the reason number one takes the center stage with the home delivery service.
On average, more than 6 (6.6) online purchases are made per year with expenses of $1,559 Mexican pesos, while seniors in the age range (41-55 years) are the people who spend approximately more than $2,000 Mexican pesos.
During the years 2017 and 2018, the frequency and the average expense increased considerably. In 2019 they suffer a drop that continues in 2020, although COVID did not let online sales fall.
The reasons why people buy online are divided into several sections, the first is for themselves (93%), then for their partner (49%), followed by a family member (39%), then their sons or daughters (38%), followed by mother or father (26%), then friends or acquaintances (15%) and finally for the company where they work (2%).
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