Once again, the Mobile World Congress (MWC) will transform Barcelona into the global capital of consumer technological innovation. With a program that spans Monday, March 3 to Thursday, March 6, the event will feature prominent experts in fields such as artificial intelligence, mobile technology, sustainability, corporate responsibility, and digital entrepreneurship.
Its agenda is extensive, so to help ensure you do not miss the most relevant parts of this year, we have selected what we believe will be the most significant moments of MWC 2025 that you should not miss:
“Gen AI: From Experimentation to Transformation” at MWC Barcelona will bring together leaders to discuss the impact of generative AI on businesses. Speakers such as Harry Singh (BT), Chivas Nambiar (AWS), Igor Tasevski (Ericsson), Elena Gil Lizasoain (Telefónica Tech), and more will share strategies for scaling AI, from pilots to mass deployments. Topics will include the role of telcos in creating AI models, the future of autonomous agents, and AI applied to networks. This is an essential event for innovators in telecommunications and business technology.
The session “Fintech Programme: What’s Fintech 4 Years From Now?” at MWC Barcelona will explore the future of the fintech industry. Moderated by Sophia Bantanidis (Citi Global Insights), it will feature experts such as Adam Battersby (Apis Partners), Damien Balsan (Conexo Ventures), José Fernández (Bankuish), Olga Shikhantsova (Speedinvest), Tamara Steffens (Thomson Reuters Ventures), and Suzie Smith (Trustonic Limited). Discussions will cover the evolution of AI, APIs, and data analytics in fintech, investment in startups, improving customer experience, and collaboration with traditional institutions. This is a key opportunity to understand how technology will transform financial services.
The popular writer Ray Kurzweil will be one of the main attractions of the conference “The AI Frontier: Transformative Visions and Societal Impact” taking place on Monday, March 3, 2025, from 4:15 PM to 5:05 PM CET, at the MWC Main Stage, Hall 4. Moderated by Jeremy Kahn, AI editor at Fortune, the session will also feature Vilas Dhar, president of the Patrick J. McGovern Foundation; and Alessandra Sala, senior director of AI and Data Science at Shutterstock. The conference will discuss how artificial intelligence is reshaping our lives and transforming the business world, exploring the symbiosis between humans and machines, its revolutionary potential, and the ethical implications it entails. Additionally, the impact of AI on society and its role in our collective future will be addressed.
The session “What They Do Not Teach in MBAs: Glovo’s 10-Year Playbook” will take place on Monday, March 3, 2025, from 5:00 PM to 5:25 PM CET, at the Banco Sabadell Stage, Hall 8.1 – 4YFN. In this talk, Sacha Michaud, co-founder and vice president of Global Affairs at Glovo, will share lessons learned over a decade, from managing accelerated growth and market expansion to overcoming crises and regulatory challenges. This conversation will offer insights into building and adapting a global company in one of the most competitive industries, providing insights that only experience can offer.
The summit “Fintech and Mobile Commerce Summit: Capturing the Opportunity in Enterprise” is scheduled for Tuesday, March 4, 2025, from 10:00 AM to 12:00 PM CET, at the Connected Industries Pavilion, Hall 4. Moderated by Brian Gorman, Technical Director and Fintech Leader at GSMA, and Richard Cockle, Head of GSMA Foundry and Connected Industries, the session will feature experts such as Anna-Karin Lindblom (Ericsson Mobile Financial Services), Ian Watterson (CSG), Christiaan Ross (Glow FS), Arul Aram (ManageEngine), Rajat Dayal (YABX), and Álvaro Martín (BBVA).
The session will explore key trends and opportunities in fintech and mobile commerce, highlighting global solutions driving digital transformation in enterprise financial services. Themes such as cloud adoption, IoT, private 5G, edge computing, and cybersecurity will be central to the discussion.
The session “AI vs. Human Ingenuity: Who Will Design the Networks of the Future?” will take place on Tuesday, March 4, 2025, from 1:15 PM to 2:15 PM CET, at the Marconi Stage, Hall 6. Moderated by Nicolai Schättgen, CEO of Match-Maker Ventures, the session will feature experts such as Kaniz Mahdi (Chief Technology Officer at AWS Industries), Michael Joseph Simon Trabbia (CEO of Orange Wholesale), Motoo Nishihara (Executive Vice President and CTO of NEC Corporation), and Summer Chen (Vice President of ZTE Corporation).
The discussion will focus on the role of human creativity versus machine learning in network design, exploring whether the future will be dominated by AI-driven optimization or if human-led innovation will remain essential.
The conference“Disinformation, Trust, and Security“ will take place on Wednesday, March 5, 2025, from 10:00 AM to 11:00 AM CET, at the MWC Main Stage, Hall 4, during MWC Barcelona. Moderated by Lara Dewar, Chief Marketing Officer of GSMA, the session will feature Ross Frenett, founder and CEO of Moonshot; Marieke Snoep, market director of consumer and board member of KPN; and Boris Nihom, CEO of Dentsu Benelux. The conference will address current trends in security and disinformation amid increasing polarization and distrust, analyzing the disruptive impact of social media. Advanced detection techniques will be presented that are redefining the field of digital security.
The session “Artificial Intelligence: Myths and Realities – From Geopolitics to Daily Regulations” will occur on Wednesday, March 5, 2025, from 10:00 AM to 10:30 AM CET, at the Founders Stage, Hall 8.0 – 4YFN & Partner Theatres. The speaker will be Carlos Lopez-Blanco, president of ESYS Foundation. This conference will provide an overview of the myths and realities surrounding artificial intelligence, analyzing the geopolitical context, often exaggerated risks, opportunities, and key aspects of its regulation.
The Alibaba Cloud International Summit will be held on Wednesday, March 5, 2025, from 3:00 PM to 5:10 PM CET, at Partner Theatre 6, Hall 8.0 – 4YFN & Partner Theatres, during MWC Barcelona. It will delve into trends such as globalization and generative AI technologies, open-source foundational models, reliable security and compliance, and expertise in global innovation.
Speakers include Patrick Liu, senior vice president of Alibaba Cloud Intelligence Group; Jason Wu, vice president of Alibaba Cloud Intelligence Group; Lee Sustar, principal analyst at Forrester; Vivetha Natterjee, SDV program manager at Zeekr Technology Europe; Murat Aras, chief marketing officer of ATP; Tina Yu, general manager of Eurasia at Tuya Smart; and Paul Tsang, lead product security solutions architect at Alibaba Cloud Intelligence Group.
The Global Mobile Awards 2025 (GLOMO Awards) celebrate their 30th anniversary at MWC Barcelona, recognizing excellence in the mobile and digital industry. This year, 31 awards will be presented across seven categories:
The 4YFN Awards 2025 aim to award the best emerging digital companies worldwide. For the 2025 edition, five finalists have been selected, one for each category, standing out for their innovation and use of artificial intelligence as the core of their strategies:
The ceremony will take place on Wednesday, March 5, 2025, at 5:00 PM on the Banco Sabadell Stage. During this event, the finalists will present their projects to a panel of judges composed of leading industry professionals, including Carina Szpilka of K Fund, Raymond Liao of Samsung Next, Zoe Peden of Ananda Impact Ventures, Fabian Gruner of HV Capital, and Kushal Kantilal Shah of Etisalat by e&.
The session “The Search Wars: The Race for AI-Powered Search Dominance” will take place on Thursday, March 6, 2025, from 12:30 PM to 1:15 PM CET, at the Turing Stage, Hall 6, during MWC Barcelona. This conference will explore how artificial intelligence is transforming online search, making it an interactive and powerful experience. It will examine competition between major tech companies for leadership in AI-powered search, related privacy and bias challenges, and implications for users and sectors such as digital marketing and SEO.
Highlighted speakers include Ivan Ostojić, Chief Business Officer of Infobip, and Vince Lynch, CEO of IV.AI. Ostojić leads the business strategy for Infobip, a global cloud communications platform. Meanwhile, Lynch heads IV.AI, an artificial intelligence platform collaborating with companies like Netflix, Uber, and Samsung to integrate advanced tools into customer-oriented systems.
Image: MWC
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