Mexican consumer profile: how they shop online

Mexico is in the top 5 countries with the highest growth in eCommerce Retail, on par with important markets such as India, Brazil, Russia and Argentina. Ecommerce in Mexico exceeds the world average by more than 10 points, demonstrating a market with strong expansion.

However if you are interested in mexican eCommerce, do not forget that Marketing4eCommerce has also a mexican edition. 

What is the profile of the Mexican online consumer

According to a survey conducted in 2021, more than half of online shoppers in Mexico are between 25 and 44 years old, while only 5% are over 64 years old.

In terms of gender, while more than half of digital shoppers are women, the difference with men is only six percentage points. In terms of region of residence, more than a third of Mexican online consumers live in Mexico City.

According to We Are Social’s Digital Report 2023, there are around 94 million internet users in Mexico -14 million more than in 2019-, which represents 73.4% of the total population. In that sense, online searches are crucial when it comes to choosing where and what to buy for Mexicans.

In accordance to Mexico Marketplaces 2023 study by Tandem Up, 54% of Mexican online shoppers between the ages of 18 and 65 (approximately 71 million) have ever shopped in a marketplace.

The top marketplaces with the highest spontaneous notoriety among Mexicans are:

1. Amazon
2. Mercado Libre
3. Shein
4. Liverpool
5. Walmart
6. AliExpress
7. Linio
8. Shopee
9.  Ebay
10. Wish
11. Coppel

Another initiative that has boosted ecommerce in Mexico is the emergence of El Buen Fin, which takes place a week before Black Friday and has great discounts.

According to a report by Tiendanube, 7 out of 10 Mexicans perceive online shopping as a safe activity (vs. 6 out of 10 in 2020). On the other hand, 8 out of 10 shoppers admit to being satisfied with the shopping experience through the digital channel (vs. 6 out of 10 in 2020).

In short, eCommerce in Mexico is experiencing impressive growth, and online presence has become crucial for companies wishing to take advantage of this trend. In this sense, a Mexican SEO agency will be an important strategic partner for you, looking to improve your online visibility in order to increase your sales.