Proactive, autonomous, and integrated: Meta launches Muse to do your digital chores

If Meta already covered an important part of our personal lives through the social networks under its control (Instagram, Facebook, WhatsApp…), it now wants to double down and carve out an even bigger place in our daily routine. The tech giant has just unveiled Muse, its proactive personal AI agent capable of carrying out multiple tasks simultaneously while drawing on what it knows about you and your goals to act in ways that adapt to them.

This new tool joins the current lineup of AI agents, such as OpenAI’s Operator and Google’s Gemini Spark. And, like these, it promises to take tedious tasks off your plate and streamline your schedule—and your life in general—if you decide to trust it. Although trust in big tech is in short supply these days.

Introducing Muse, your personal AI agent from Meta that gets things done across every part of life.

Download the Muse app and get started: https://t.co/KBjYWfshGo pic.twitter.com/1exp56xj93

— Muse (@Muse) September 8, 2026

How Muse works

Muse has been designed to offer simple, accessible usability. Its conversational interface also includes visual controls to improve the experience and ensure that users do not approve anything they do not want to. In addition, you can “configure its personality,” since it is possible to give it a name, define how it communicates, and specify which tasks or areas it focuses on.

As for the technical side, Meta explains that: «Muse has its own computer, complete with a file system and terminal, which allows it to write its own code and create the tools needed for each task. It also has access to a full web browser, enabling it to search for information, browse websites, fill out forms, and complete transactions such as bookings and purchases«.

Muse also can connect with the apps you already use, such as your email, calendar, Instagram, or Facebook, among others. Combined with its memory capabilities, this allows it to bring together data and learn your context in order to perform tasks more efficiently.

On top of this, Muse is capable of generating content (documents, PDF files, web pages, custom tools, and more) to complete the tasks you assign to it. In addition, thanks to its proactive approach, the agent can message you without being prompted to remind you of an event on your calendar, an upcoming deadline, or any other development it considers relevant. This feature is enabled by default, but you can ask Muse to turn it off or reduce or increase its intensity.

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Unlike other solutions, it does not offer a sequential experience. You can send it multiple instructions simultaneously or interrupt it without waiting for it to respond to the previous one. Muse manages long-term goals, follows schedules, and reacts to relevant events, even when the app is closed.

«Muse is always working. Once you have set a goal or task, Muse continues working on a schedule and in response to relevant events, taking the next step and following up, while also answering your questions during the conversation. When it finishes its background work, it evaluates whether the result is worth showing and notifies you only when there is something genuinely new or that requires your intervention«.

Main features

Now that we have covered the general aspects of this AI agent, let us take a closer look at some of its more distinctive features and functions:

• Transparency in the interface: its design allows you to view actions in real time beneath the avatar; you can access the full activity log, manage approved permissions, and read or edit memory files directly.

• Goals tab: records and tracks your goals, breaking them down into clear action plans. It allows you to interact directly in the tab or manage tasks through chat.
• Visual controls: Muse strengthens security through structured approval cards (accept/reject) for key actions and offers secure storage for your credentials.

• Supervised human assistance: the AI will ask for your confirmation before carrying out irreversible actions (such as sending emails or making purchases). By default, it allows standard web browsing but stops at critical actions, letting you adjust the level of caution.
• “Artifacts”: for certain tasks, Muse generates interactive outputs that work both inside and outside the chat. For example, a travel itinerary instead of a 2,000-word text explaining it, or a real-time dashboard of your expenses instead of daily messages about their status.
• “Ideas”: the AI agent suggests ideas based on your goals, behavior patterns, and previous conversations. This feature is especially intended to prevent users from not knowing where to begin when using Muse.

Partnership with Shopify

The ability to use Muse to search for products or make purchases represents a strategic opportunity for eCommerce platforms, and the first to capitalize on it has been Shopify. The company has partnered with Meta to position its merchants in Muse’s results.

Muse from @Meta just dropped and Shopify merchants are already live

When someone uses their Muse for shopping, it searches Shopify Catalog to find the best match

Checkout happens directly in the app https://t.co/UOt3hMY66S pic.twitter.com/tszkPuJgck

— Shopify (@Shopify) September 8, 2026

In this way, when a user relies on Muse to search for products or make purchases, the agent queries Shopify’s catalog directly in real time to find the best option matching the request. In addition, the agreement makes it possible to complete the purchase and payment directly within the app, without the need to redirect the customer, delivering a smooth conversational experience and opening up a native sales channel for thousands of merchants.

Photo: Meta and Canva