Meta will apply a new commission to advertisers who develop campaigns in Spain, with the objective of offsetting the digital service tax a levy imposed on revenues derived from certain digital services provided by major technology companies. In any case, this move will not only affect Spain, but will also impact campaigns conducted on Meta’s platforms (Instagram, Facebook, WhatsApp) in other countries, such as Austria, France, Italy, Turkey, and the United Kingdom.
According to information reported by Bloomberg, Mark Zuckerberg’s company is conducting an email information campaign directed at its advertisers in these markets, in which it explains that starting on July 1, additional commissions will be applied at the following tax rates:
It is important to emphasize that these surcharges will apply to ads delivered in those specific countries, even if the advertiser does not have its headquarters located there. What do these six markets have in common? They all apply digital services taxes, which are taxes imposed by various countries on local sales made by technology companies.
Your advertising spend will not change; rather, the commission will be added after the ads have been delivered. In a statement, Meta explained that “this commission is independent of the campaign’s budget and will appear as a separate line item on your invoice or transaction statement. Until now, Meta has assumed these additional costs. These changes are part of Meta’s ongoing initiatives to respond to the evolving regulatory framework and to adapt to industry standards.”
In the example provided by the company, applicable in Spain due to its rate, “if you deliver $100 in ads in Italy, where there is a 3% location fee, you will be charged $100 (ad delivery) plus $3 (location fee), for a total of $103. Please note that any applicable VAT will be calculated on the total amount.”
Image: Gemini
Your email address will not be published. Required fields are marked *
Δ