Meet Biddeo: the Spanish company that creates ad technology for online video

Video ad campaigns drive twice the attention compared to regular ads, have a 30% higher audience reach, and can generate five times more clicks than standard ads. Online video advertising has become crucial to marketing strategies, from performance to branding campaigns. 

However, it still is a relatively new possibility. Creating and optimizing video campaigns can be tricky. Learning how to do it to influence user behavior and drive revenue for your business can take time and money. 

Companies like Biddeo can speed up the process. They specialize in developing ad tech for online videos, from designing a campaign to its implementation and optimization in main channels like YouTube, Facebook, Instagram, TikTok, Twitter, Spotify, Twitch, and more.

Thanks to their algorithms and machine learning, their tech allows campaign personalizations so brands can save time while expanding their reach and making more money with all brand safety and suitability requirements.

Higher reach, lower cost

Biddeo has four apps with different functionalities to reduce costs and maximize results. They are: 

• Biddeo Traffic: an exclusive video only adserver.
• Biddeo Reports: a reporting platform with real-time monitoring.
• LAIA: a Brand Suitability tool for online video campaigns. Biddeo has developed its own video content recognition tool, with human verification, to ensure a safe ad hoc environment for each brand. LAIA monitors and categorizes video content so advertisers can place their ads in the most appropriate content for more efficient impact, excluding inappropriate content at the same time. 
• Biddeo Auctions: currently, their leading platform, created with the most innovative technology to plan, manage and optimize online video advertising campaigns. Biddeo operates with machine learning algorithms that detect patterns and behaviors, applying a predictive model to obtain the lowest CPVs for each audience thanks to a smart bidding system. As a result, their tech enhances performance, maximizing results in all KPIs, with a 600% reach increase of all online video campaigns and an 80% reduction in costs of CPVs on platforms like YouTube, TikTok, Facebook, Twitch, and more.

Now all of their services are available for the LATAM market. They’ve recently opened an office in Miami and are already running campaigns in the US, Peru, Argentina, Chile, Colombia, and Mexico.

Plan, Launch, Analyze

So here’s how planning a video campaign with Biddeo would go. It all starts with planning. Based on your goals, they can personalize the campaign according to specific audiences, budgets, dates, follow-ups, and more. They also have traffic inventories on YouTube, TikTok, FB/IG, TikTok, Twitter, Spotify, Twitch, LinkedIn, Teads, DV360, and DCM that you can choose from. 

Planning done, they launch your campaign, update it and make whatever changes are needed in 24h. Behind their tech are dedicated account managers who give individualized attention to clients, ensuring total transparency.

Finally, the team analyzes the campaign’s results every hour and reports to the client, considering all its KPIs and singularities to ensure it reaches its maximum potential.

Got curious to try it out? Access Biddeo’s website and check out all they have to offer.

Image: Depositphotos