Marketing4eCommerce | Ecommerce and marketing news and trends

GPT Ads arrive in Europe on Monday, August 24: what users can expect

How will advertisements be displayed in ChatGPT, in what manner will they be purchased, and which users will see them? We analyze these questions in detail.

Rafael Sotelo

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20 August 2026

Google launches its third spam update of the year: this is what you can expect from it

The new spam update will take a few days to complete, and it will be applied globally, in all languages.

Rafael Sotelo

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19 August 2026

How accurate are people search sites? Freshness and coverage test

Learn how data sources and update frequency affect accuracy, and how to verify results effectively on people search sites.

Alberto González

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19 August 2026

ChatGPT Ads will arrive in the EU «starting at the end of this month»

The Plus, Pro, Enterprise, Business, and Education plans will continue to be completely free of advertising on ChatGPT.

Rafael Sotelo

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18 August 2026

Meta, facing the trial that could forever change the way social networks are understood

The trial could result in fines of up to €1.2 trillion for Meta and operational changes that could affect the entire sector.

Rafael Sotelo

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18 August 2026

Inside the Shein vs Temu court battles: what their legal war reveals about ultra-fast fashion

Temu wins a battle against Shein following more than two thousand product images… which reveal how ultra-cheap fashion operates.

Rafael Sotelo

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14 August 2026

Instagram or «Instagzam», that is the question: the social network changes its wordmark

Has Instagram changed its logo? We explain what lies behind the change to its new wordmark and what the platform has planned for its visual identity.

Michel Rodrigo

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14 August 2026

Amazon will use your Twitch content to train its AI (unless you say no)

Twitch users are confronting a controversy that we have already experienced with other major platforms; this article outlines its key points.

Rafael Sotelo

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13 August 2026

How eCommerce packaging is changing with the new European Regulation

Regulation 2025/40 on packaging and packaging waste is already taking effect in the EU. We analyze how it will affect eCommerce.

Rafael Sotelo

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12 August 2026

https://marketing4ecommerce.net/en/marketing/
Marketing

Cheap bots, expensive consequences: the hidden cost of dirt-cheap social media metrics

A new study demonstrates that inflating metrics requires very little investment; consequently, those metrics lose value as a signal of genuine popularity.

10 August 2026

Stop letting plans die in the chat: WhatsApp adds timed polls and spin-off groups

5 August 2026

How to optimize your content to appear in search engines with AI

31 July 2026

Top 10 most-watched live streams in the history of Twitch

27 July 2026

https://marketing4ecommerce.net/en/ecommerce/
Ecommerce

Shopify’s results show that AI is already a driver of eCommerce growth

In a quarter marked by record results, the company emphasizes the role that AI and Shopify Payments have played in its financial performance.

7 August 2026

What is sales velocity and how to calculate it to detect friction in your business

5 August 2026

Zalando launches B2B suite to generate AI product photos and videos

4 August 2026

AWS surges 37%, now accounting for 21% of Amazon’s total revenue

31 July 2026

https://marketing4ecommerce.net/en/saas/
Tools

These are the best hosting services for your eCommerce

We have put together a top list of the best web hosting tools for your eCommerce, to make it easier for you to make your choice.

28 July 2026

These are the best CRM tools for your business

27 July 2026

These are the 9 best SEO/GEO tools to optimize your organic search rankings

24 July 2026

These are the 10 best generative artificial intelligence tools for eCommerce

23 July 2026

artificial intelligence

Google launches three new models of its AI and is already laying the groundwork for Gemini 4

Google has launched Gemini 3.6 Flash and two new 3.5 models aimed at agentic AI applications and cybersecurity.

22 July 2026

Not all content created by AI will be required to be labeled: What the new EU AI act requires

21 July 2026

Farewell to manual bidding: why your Amazon strategy has become inadequate (and how to fix it)

29 May 2026

LinkedIn knows that it’s becoming filled with low-quality AI-generated content, so it’s taking measures

25 May 2026

M4C Classics

History of Idealista: birth and evolution of a reference in the real estate sector in Spain

Differences between CRM and ERP: two types of key tools for your business

The importance of creating a brand for SMEs

Social media engagement keys: saturation will be the enemy to beat in 2024 [Metricool].

How to improve your sales skills with AI

https://marketing4ecommerce.net/en/interviews/
Interviews

Giorgio Moretti [Scalapay]: «We have reached 13 million users across Europe»

Giorgio Moretti explains the key aspects of the business model of Scalapay: our focus is Europe, and in particular Italy, Spain, France, and Portugal”.

30 June 2026

Ignacio Puig (Clientify): “The challenge is no longer to capture leads, but to build complete sales systems”

24 March 2026

Jim Yu (BrightEdge): “AI engines are increasingly shaping the answers that drive decisions”

4 November 2025

Gonzalo de Caralt (Commerce): “We are taking eCommerce to a new stage, more cohesive and connected.”

3 September 2025

Francisco López (Clientify): “If a company doesn’t include WhatsApp in its sales strategy, it will fall behind”

24 April 2025