If you use LinkedIn regularly, you have probably noticed that over the past year or year and a half, alongside the rise in popularity of generative AI tools such as ChatGPT, Gemini, and similar platforms, the leading professional social network has been filling up with posts that are, let us say, strange, and all cut from the same cloth. Reflections with a somewhat vacant stare, an overabundance of adjectives and metaphors, lists punctuated with emojis nobody asked for, and well, in short, strange content.
Many of those patterns, as you may recall, match the ones we previously mentioned as identifying traits of AI-generated text.
At last, it seems LinkedIn has noticed.
In a recent post, Laura Lorenzetti, executive editor of LinkedIn’s global editorial team, explained her stance on the presence of junk content on the social network and how LinkedIn plans to respond.
Lorenzetti explained that “it is more important than ever for people to be able to learn from real voices, authentic perspectives, and lived experience. But lately, keeping that human element front and center is becoming a balancing act. While AI can be a useful tool for refining language, we are seeing a rise in what many call ‘AI slop,’ low-effort AI-generated content that may sound polished on the surface but lacks any truly unique perspective or substance.”
Among the measures highlighted by the executive to clean LinkedIn up from AI-generated junk content is the rollout of new tools trained to recognize signals indicative of AI slop and improve over time. The goal: to distinguish between content that offers perspective, context, or experience and content that is generic or repetitive, “even if at first glance it appears well done.” When they detect content that meets these conditions, LinkedIn will act to limit its reach so that it does not spread “beyond a person’s immediate network.”
In other words, AI to fight AI.
In any case, these tools will not only go after AI-generated posts, but also comments made using automation tools without human intervention, as well as “responses that simply repeat the original post without sharing anything new.”
Finally, the LinkedIn executive announced that the social network will fight “relentlessly” to remove bots and fake AI profiles. The underlying idea is to protect the LinkedIn experience, so that when you interact, you are doing so with real people offering their authentic point of view.
Image: Gemini
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