Instagrams launches Friends Map, introduces a new main metric called “Views” and more news to know

In these days, Instagram is releasing updates almost every week, so it can be difficult for all of us to keep up to date. After the recent release of AI Studio, they have not stopped. The main new features are:

• Launching Friends’ Map to see where your mutuals are
• You can now upload more than up to 20 images and videos to your carrousel posts
• The new main metric on Instagram posts and reels will be called “Views”

What is Instagram Friends’ Map

Some years ago, Snapchat introduced a feature where you could see where your friends were on a map. Now it is Instagram’s turn. From now on you will be able to know the exact location of any of your friends on the social network of meta, as long as they are sharing it.

This new feature is being tested in some markets, so only some users have access to it. With the Instagram friend map, every time you upload a story or post where you share the location, your friends will be able to see where you are on the map. In addition, you will also be able to add notes to the different places you have visited to share your experiences.

As reported by The Verge, Friend’s Map is intended to share your location only with your list of close friends or with followers that you also follow back. Meaning that sharing your location publicly with everyone will not be an option. However, there are many users who have expressed their concern about this new feature, as you never really know if the person you have followed back on social networks may be dangerous or not.

How to do a photo dump with 20 images

Sometimes, making photo dumps of your vacation or your last trip with friends with only 10 photos is a bit too short.With this new feature you can add up to 20 photos and videos to the carousels posts.

Instagram aims to boost collaborative posts and compete with TikTok, which allows up to 35 photos to be uploaded to a single post. And although it is not the goal of Meta’s app, this update may lead to the trend of making memes with the carousels that triumphs on TikTok.

This new feature is expected to be implemented globally in the coming days.

The new main metric on Instargam is called Views

Before we could only how many plays a reel had, now we can see the views of all types of content that we post. From the platform, they say, “These changes ensure that creators have the same metrics on Instagram to help them better understand the performance of their content regardless of format and develop better strategies to help achieve their goals. ”

 

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Una publicación compartida de Adam Mosseri (@mosseri)

The idea behind this change is to extend this way of measuring to other formats such as photos, carousels, stories and even live streamings. In reels, “plays” will be renamed as “Views” and in the rest of the formats, the visualizations will become the main metric appearing first in the statistics of any publication.

Keep in mind that views and reach are different metrics. You may have more views than reach, since one person may see your content several times.

This change will be implemented over the next two weeks. To know if your posts are performing well with your community, Instagram CEO Adam Mosseri recommends paying attention to views, reach and share rate.

What is the goal of all these changes? To capture the attention of younger users in the face of the great competition that Meta’s platform has with TikTok.

Image: GPT4