The CEO of Google, in his most in-depth interview: “We have to ensure that AI develops responsibly”

The CEO of Google discusses the agentic web, the future of searches, and what the impact of AI will be on society.
June 10, 2025

In an extensive (almost two-hour) and fascinating conversation, Google CEO Sundar Pichai discussed with the popular podcaster and AI researcher Lex Fridman his vision of the world, technology, and leadership. The dialogue reveals a reflective executive, far from the stereotype of an aggressive CEO, and deeply committed to the impact that technology makes on humanity. Additionally, it draws very striking conclusions about his vision of a world that is radically changing through AI.

Since Fridman has done us the favor of publishing the interview transcript (thanks!) we have taken the opportunity to review it in depth and extract what is most relevant to our sector. Let us dive in 😉

A calm leader in turbulent times

Pichai begins by defining his leadership style: he listens more than he talks, seeks to understand before imposing, and values continuous learning as a driver of growth. “Being a good listener is an important part of leadership”, he explained. In an environment like Google, where thousands of people work on deeply complex projects, his role is not to always have the answers, but to ask the right questions.

The CEO confesses that many important decisions require patience, and that his usual process involves absorbing as much information as possible before deciding. This management philosophy, based on intellectual humility, is also reflected in his view of AI.

Asked about his renowned calmness and balance in management, Pichai unleashes his more human side:

“I get angry. I get frustrated. I feel the same emotions as everyone at work and in everything. But over time, I discovered the best way to get the most out of people. You find people with a clear mission, who share the same path, who have an inner drive towards excellence to give their best. You motivate people and you can achieve a lot that way. It usually works like this.

But have I lost my temper at times? Yes. Maybe less frequently than others, and perhaps with the years, less so, because I have discovered that it is not necessary to achieve what one needs.”

AI as a revolution beyond technology

Few phrases better summarize Sundar Pichai’s thinking than this: “Artificial intelligence is the deepest technology that humanity is working on. I have always said it is deeper than fire or electricity”. Far from being an impactful metaphor, what he proposes is a radical change that will mark a before and after in the history of humanity.

As he explains, AI not only allows for task automation or text generation, but it also has the ability to learn how to learn, something that distinguishes it from any previous innovation. “What amazes me is how it improves by itself. That introduces a completely new dynamic,” he notes.

Pichai acknowledges that we are still in the early stages of this transformation, but he maintains that its impact will be transversal: from the way people interact with knowledge to how the global economy is structured. And it is here where the digital sector is already seeing the first tremors.

“At Google, around 30% of the code uses AI-generated suggestions. But the most important metric, which we measure carefully, is how much engineering speed has increased thanks to AI. It is a difficult measurement, and we treat it rigorously. Across the company, we have achieved a 10% increase in engineering speed with AI, but we plan to hire more engineers next year, because the margin of opportunity for what we can do is also expanding.”

Towards General AI?

In the interview, Sundar Pichai discusses the debate on AGI (Artificial General Intelligence) with caution but without downplaying the progress. Although he does not believe we will reach AGI by 2030, he anticipates “dramatic” advances that will profoundly transform society. He even introduces the concept of AJI (Artificial Jagged Intelligence), a current phase where AI impresses with its capabilities but still fails in trivial tasks.

“Nowadays there are moments like when one is sitting in a Waymo (an autonomous taxi) in a San Francisco street, among the crowd and people, and it makes its way; I see glimpses of it. The car sometimes shows impatience, trying to make its way in Gemini Live or asking questions about the world.”

For Pichai, more important than setting a specific date is preparing for the profound implications of this technological evolution that will undoubtedly shape the next decade in multiple dimensions.

How AI is redefining the online search experience

One of the most relevant topics of the interview is the paradigm shift in how we use tools like Google Search. Pichai introduces the concept of AI Overviews, the functionality through which Google is driving the Search Generative Experience (SGE). For Pichai, this new experience does not eliminate the classic list of links but rather recontextualizes it: above appears an AI-generated summary that helps the user quickly understand the most relevant information on their search.

He explained that the evolution of Search is constant. The design goal is that users receive “a lot of context” but also “find many things on the web”. This will remain in the newly announced AI mode and in the AI overviews.

Is Google considering a permanent “AI mode”? Although Pichai does not use that term, he does admit that in the future there will be contexts where users prefer to interact with conversational agents more sustainedly: “I think there will be experiences where people interact with AI for prolonged periods. But I also believe that at other times they will simply prefer a traditional search.”

That is to say, for Pichai we are not moving towards an environment where AI replaces the traditional digital experience, but rather complements and expands it.

Regarding advertising, Pichai indicated that in the initial stage of the AI mode, they will focus on “organic experience” and suggested that AI will help determine the best way to integrate ads, maybe explaining commercial information in a new way. He acknowledged that the underlying need for people to value commercial information and businesses to connect with users does not change with the advent of AI, but they are open to rethinking its integration.

On whether the AI mode will replace the classic 10 blue links plus the incorporation of the AI Overview, Pichai responded that the current plan is for the AI mode to be a “separate tab for people who really want to experience that”. He stated that as the features work, they will “continue migrating them to the main page”. That is, over time, as Google refines the functionalities of the AI mode and sees which are successful and useful to users, those tested and polished features could be incorporated into the main search experience (the page we usually see when searching).

Despite all the AI, Pichai assures that a fundamental goal of Google is that AI continues to direct users to the information and content created by people on the web. This is crucial to support content creators and prevent AI from becoming a “black box” that only generates its own answers without reference to original sources.

Pichai also addressed the concerns of content creators, affirming that it helps in “delivering higher quality references” where people have “a much greater chance of finding what they are looking for.” He indicated that people are “exploring,” “curious,” and their intention is met “more.” He concluded by saying that “news and journalism will play an important role in the future” and that Google is “strongly committed to it.”

Towards an Agentic Web

Pichai explains that he believes in the future there will coexist two distinct webs: the traditional or human one and the agentic one, where AI agents will have the greatest prominence and will be responsible for resolving tasks for humans. Something that aligns with Google’s advances around Project Mariner:

“Nowadays, not everyone does it, but you go to a big store, you love browsing the aisles, you love shopping or going to the supermarket, picking out the food, etc., but you also shop online and get home deliveries, right? So both are complementary, and that applies to restaurants, etc. So I think, over time, websites will also improve for humans. They will have a better design. AI could, in fact, design them better for humans.

So I hope the web becomes much richer, more interesting, and more user-friendly. At the same time, I believe there will be an agentic web, which is also making great progress, and you have to resolve the commercial value and incentives for it to work well, right? For people to engage with it.

But I believe both will coexist, and obviously, agents might not need the same… they will not need the same design or user interface paradigms that humans need to interact. But I believe both will be there.”

Risks, ethics, and the governance challenge

In parallel to the enthusiasm, Pichai does not ignore the risks. He speaks openly about the challenge of developing this technology ethically, from biases to misinformation, including the possible impact on employment. “We have to make sure AI is developed responsibly. That is why we established our AI Principles at Google,” he notes.

The solution, he says, cannot be left solely in the hands of tech companies: “The risks are too high for this to be resolved just by companies. We need strong institutions, global cooperation, and a real commitment to doing the right thing.”

Democratizing AI: a historical responsibility

Pichai also insists on the need to prevent AI from widening existing inequalities. He remembers his childhood in Chennai, India, and how he had his first phone at the age of 14. That experience shaped his vision of technology as an engine of inclusion: “Technology is a great equalizer. It has the power to give access to opportunities to anyone.”

Therefore, one of Google’s major efforts is to adapt its AI models to low-access technology contexts, translate content into less represented languages, and develop tools that work even with limited resources.

AI and Productivity: a new knowledge revolution

Economically, Pichai is clear: AI will transform knowledge work. “AI can help you start, edit, think faster. It can free up time to focus on what truly matters.” Instead of replacing humans, he believes that intelligent systems will function as copilots, enhancing efficiency and redefining which tasks add value.

This will affect designers, programmers, analysts, and creatives, and open up new possibilities for software and content development, at an unprecedented scale and speed.

The future: between awe and responsibility

At the end of the conversation, Lex Fridman asks if technology can distance us from the human element. Sundar Pichai responds optimistically, in an answer that sums up his entire philosophy:

“I am optimistic and, if we consider the journey of human civilization, we see that we have tirelessly improved the world in many ways. At any time, there are major problems to solve, but I always ask myself: would you have been born now or at any other time in the past? I would almost always prefer to have been born now. And that is the extraordinary achievement of human civilization: we have constantly made the world a better place. And something tells me that, as humanity, we always rise together to push that frontier further. So I hope it is no different in the future.”

Image: ChatGPT

Other articles related to

Published by

Content manager in Marketing4eCommerce

Stay up to date!

Únete a nuestro canal de Telegram

All you need to know!

Sign up for our newsletter and receive our best articles on eCommerce and digital marketing in your email for free.