Instagram is working on new video features based on Movie Gen AI

This innovation will allow you to change your outfit, the context of the video, add elements, etc., and Instagram plans to launch it in 2025.
Sobre un fondo degradado rosa y naranja hay tres teléfonos móviles. En cada uno de estos teléfonos se ve a Adam Mosseri recreando un ejemplo distinto de las posibilidades que ofrece la nueva herramienta de vídeo basada en IA que está desarrollando Instagram. En el primero aparece Mosseri con un hipopótamo animado trás él, en el segundo la IA ha transformado a Mosseri en una marioneta de peluche y en el tercero la ropa de Mosseri y el fondo han cambiado
December 20, 2024

Instagram is gearing up to introduce new AI-powered tools for video creation, as shared by Adam Mosseri, the CEO of Instagram and Threads, in one of his regular video updates on the platform.

These tools will utilize Movie Gen, Meta’s generative AI technology, and are slated for an official launch in 2025.

 

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Una publicación compartida de Adam Mosseri (@mosseri)

A boost to creativity and interaction

In his post, Mosseri showcased some of the creative possibilities and features that Instagram’s new AI tool for video will offer. These range from changing your outfit and modifying the video’s context to adding specific elements, characters, or even transforming yourself into an avatar.

The purpose of this functionality is to provide users with more tools to create and share their content on the social network. In other words, the ultimate goal is to increase activity on Instagram and thereby encourage interaction.

Instagram aims to deliver value to its users by fostering creativity, encouraging discovery, and building connections. This strategic approach has been reinforced through the release of numerous creative features, including the option to make collages in Instagram stories and the introduction of commenting on Stories. These trends are expected to continue into 2025.

Photo credit: Instagram

 

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Content Manager in Marketing4eCommerce
Content Manager in Marketing4eCommerce, which translates to: writer, editor, and absolute fan of generating images with AI.

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