Logistical efficiency and sustainability are key pillars determining the success of eCommerce today. This is where print-on-demand (POD) comes in, a business model that is transforming the way companies sell customized products without the need to maintain a large inventory. Print-on-demand allows retailers to offer a wide range of products, from T-shirts and mugs to books and home décor, that are printed and shipped only after a customer has placed an order. This approach reduces the costs associated with producing and storing goods, as well as minimizing the risk of overstocking.

For eCommerce, print-on-demand offers unprecedented flexibility. They can test new product ideas with little risk, respond quickly to changing market trends, and customize offerings for different audiences without large investments. In addition, the ability to customize products on a per-order basis enhances the customer experience, providing unique items that reflect their individual tastes and preferences.

One company that stands out in on-demand printing is Gelato. Specializing in this model, Gelato has taken logistics efficiency and sustainability to new levels through its focus on localized production. Operating in more than 32 countries, it not only improves logistics and reduces delivery times, but also lowers its carbon footprint.

Improved logistics and reduced delivery times

Gelato’s local production model allows it to manufacture products as close as possible to the end consumer. This logistical proximity not only streamlines the delivery process, but also significantly reduces the costs associated with transportation and distribution. It guarantees extensive coverage and ensures fast deliveries in key markets such as the United States, Canada, Australia and most European countries.

This geographic proximity to end customers drastically reduces lead times, a crucial component of customer satisfaction in eCommerce, where speed of delivery is a key competitive differentiator.

Carbon footprint reduction

Gelato’s focus on local production optimizes logistics, as well as making a positive contribution to the environment. Reducing transport distances means a significant reduction in carbon emissions, helping to promote a more sustainable business model. In contrast, companies with fewer production sites are forced to transport products over longer distances, increasing their greenhouse gas emissions.

Gelato has integrated sustainability into its business model not only as an environmental responsibility but also as a competitive advantage. According to its latest sustainability report, 87% of all orders were produced locally and 90% of these reached customers in less than five days. This efficiency enhances the customer experience and strengthens Gelato’s image as a brand committed to protecting the environment. In addition, 100% of the paper and wood used by Gelato comes from sustainable sources, reinforcing its commitment to responsible practices.

Increased operating efficiency

The use of advanced technology to manage order workflow, procurement and logistics allows for intelligent order allocation based on the capacity and location of the nearest production center. This supply chain optimization contrasts with more traditional practices used by other competitors, which often rely on centralized production centers, which can lead to inefficiencies and delays, especially in times of high demand or stock issues.

Comparison with competitors

Unlike other companies such as Printful and Printify, which also offer global services, Gelato’s extensive local production network provides tangible advantages in terms of quick deliveries and reduced logistical and environmental costs. In addition, Gelato’s ability to automatically reroute orders in stock shortage situations without impacting final delivery times highlights a superior level of operational adaptability.

Gelato’s focus on local production not only improves logistics and operational efficiency in the global eCommerce arena, but also promotes a greener supply chain. As the world moves toward a more sustainable future, the practices adopted by Gelato could serve as a model for other companies in the industry to follow. Choosing to work with Gelato, eCommerce merchants are not only optimizing their operations, they are also contributing to a positive environmental impact, an increasingly important consideration for today’s consumers.


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