Are you planning on offering services or products in LATAM? In this article, we will explain you how to sell on Mercado Libre, increase your business’ scope, build trust with different audiences and make your life easier as a merchant.
According to Statista Digital Market Outlook, the Latin American and Caribbean eCommerce market will reach a retail sales value of US$80.5 billion this 2022. By 2025, it is projected to exceed $105.5 billion. Both values would be the highest recorded for this sector, which continues to grow year after year and increasing its participation in national economies.
Some countries will fare better than others. Although the reign of Brazil and Mexico in regional eCommerce will remain intact in the coming years, other economies such as Argentina, Chile and Peru are expected to experience much faster growth.
It is a platform that allows users/entrepreneurs to: advertise, buy, pay and sell products and services through the Internet in a very practical way. In other words, it’s a “virtual mall” where everyone can be a merchant, buyer, and advertiser at the same time.
Mercado Libre was launched in 1999 in Argentina, the site has its own versions in 18 countries, the vast majority in Latin America. Mercado Libre is the leading marketplace in Latin America presenting more than 60 million offers in real time, including products, real estate, cars and services. This variety of products and services draws a lot of attention from Internet users who do not give up the comfort of buying items that usually have a lower price in this marketplace than in physical stores.
A proof of its success is that the site registers 9 sales and 6 thousand searches per second. This makes many business owners invest in the platform to gain more customers and allows the consumer to buy high-quality products in a highly competitive environment, full of offers and products that are difficult to find elsewhere sometimes.
Mercado Libre’s eCommerce platform is the largest and most important in the region. Millions of users enter daily, guaranteeing a high degree of visibility of the publications and a significant sales volume if you offer good products at good prices. It’s like having a store open 24 hours a day, 7 days a week.
Thousands of entrepreneurs bet on Mercado Libre as the main channel to sell online. Doing so, not only means being available 24 hours a day for your customers, but also having a wider visibility on the internet that helps position businesses and brands in the minds of consumers. Online sales generate more confidence among buyers every day and it allows businesses to sell with a minimum investment.
Therefore, no one can deny that Mercado Libre has become one of the main sales platforms for anyone looking to buy and sell online in Mexico, and little by little in Latin America.
This level of popularity has been achieved by its constant evolution, to the point of being recognized as one of the alternatives with more eCommerce solutions, since it has the best features of an online sales platform like:
A Mercado Libre account can be a complement to a physical store or be the only sales channel. When publishing products, the seller can choose the type of publication that best suits the needs and sales objectives: there are free options and other paid ones, which provide better positioning and more visibility in search listings. Since the seller only pays for each sale made, they never lose money.
This factor is important for any business because it generates confidence in the buyer and speaks about the quality of the product or service.
Building and maintaining a good reputation is essential for sales to increase and businesses to grow. It is the best cover letter for potential buyers other users check about their shopping experience with you.
Mercado Libre platform calculates reputation based on the claims, product delivery time and cancellations. But no rush! Reputations starts to count after the first 10 sales. So, the sooner you start, the better for your business.
A seller who manages to become a Mercado Líder is the one who stands out for the excellent sales experience he offers his buyers and, also, for the number of sales he makes on the platform.
Mercado Libre establishes a series of requirements to qualify as a good seller in order to improve the level of service and business growth.
To become a user is very simple. Enter the website, click on the option ‘Create your account’ and fill out the form. For entrepreneurs, if they have a brand with expectations of continuing to expand in the short term, they should consider the possibility of registering as a company by going to ‘Create a company account’ (in the same ‘Create your account’ page).
It is an advertising solution integrated to Mercado Libre to give products more visibility to people who are looking for products or services within the platform.
From the beginning all products become promoted posts. The platform will automatically set a recommended budget per day that estimates how many clicks the post will receive. It can be modified or adjusted eventually.
Once the decision of investment is made, the platform takes care that the promoted posts reach potential customers on the platform.
Mercado Pago is the largest online payment platform in Mexico. This payment tool allows you to charge through different channels like:
Through Mercado Pago, customers can pay with credit cards, bank transfer and even cash. In return, it provides customers with access to promotions and financial services without commissions or extra expenses and without risks of any kind. The account works as a virtual wallet that allows you to make payments, avoiding paperwork and saving time.
This is a program developed at the request of the Mercado Libre community, and Mercado Pago also has a buyer protection program so that purchases are 100% protected. The security system of Mercado Pago protects the information that circulates from the computer, smartphone or tablet to the Mercado Pago server, that is, it circulates in an encrypted manner in order to comply with today’s highest online security standards.
Imagen: Depositphotos
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