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Today, the ability to offer customized, on-demand products has become a key differentiator for brands operating on platforms such as Etsy or Shopify. Until recently, large-scale product customization was thought to be complex and impractical without substantial physical inventory. However, innovative solutions such as Gelato’s Personalization Studio have changed this perception.

The Personalization Studio is a comprehensive solution that addresses everything from improving the customer experience to optimizing logistics and production, bringing interesting benefits such as:

  • It increases sales, as customers may consider paying 20% to 30% more for an exclusive product.
  • Product personalization creates a connection between the brand and the customer, which improves retention and loyalty.
  • 36% of users are interested in buying personalized products, while 48% are willing to wait longer for them.

Transforming personalization into eCommerce

Gelato has recently launched several products, such as caps, hats, T-shirts and sweatshirts, offering the option to apply personalized designs on them, expanding the possibilities for online retailers to increase customer retention.

This print-on-demand tool is highly effective because it can integrate personalization directly into the online shopping experience, allowing the customer to preview their customized product before completing the purchase. Thus, in addition to improving the user experience, it helps to increase the conversion rate.

One of the major benefits of using the Personalization Studio is that sellers do not have to update designs manually. This greatly reduces the possibility of typos and, in turn, the need to send proofs to the end customer. In other words, sellers can save time and effort on each transaction, significantly speeding up order completion time.

product customization gelato

Improved efficiency and customer satisfaction

Automating the personalization process optimizes operations by ensuring that the final product is exactly as the customer expects. This is important because it avoids costly reprints and manages customer expectations effectively. When customers receive exactly what they ordered, the likelihood of satisfaction increases, which translates into fewer returns and greater customer loyalty.

If you’re looking to expand your eCommerce business with personalized products, exploring tools like Personalization Studio could be just what you need to take your business to the next level and outperform the competition.

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