One of the main points in the current Instagram roadmap is to enhance its social component, and to do so, it is also important to boost exclusive content. This concept has been observed with functions such as close friends or broadcast channels, which allow for the creation of more private spaces to forge close connections with the community. Now, the most recent feature from Instagram is the Hidden Reels.
The Hidden Reels are shown to all of your followers but only allow access to their content through a secret password. They are designed to generate anticipation and share content of interest with your closest community in a new and fun manner.
At the moment, Instagram has only activated this feature for selected users, but it is expected that the social network will roll it out more broadly soon.
The artist The Weeknd has been the first to officially use this feature, taking the opportunity to promote his movie “Hurry Up Tomorrow.”
View this post on Instagram A post shared by Abel (@theweeknd)
A post shared by Abel (@theweeknd)
As you can see, Hidden Reels have the potential to become an interesting marketing tool that could be combined with other channels. For example, followers of a brand who are subscribed to its newsletter could receive codes that allow them to unlock Hidden Reels showing exclusive previews of a new product.
Photo: Instagram
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