Does someone remember the sentence: “And they were roommates!”?
Vine, the platform of hyper-short videos that left a mark on an entire generation, has returned thanks to funding from “and Other Stuff,” the nonprofit organization of Jack Dorsey, the co-founder of Twitter. Under the name diVine, this platform will maintain the essence of its predecessor, include part of Vine’s original video archive, and will not permit content generated by AI.
For those who may not recall, the relationship between Vine and Twitter is notably close. In 2012, Twitter acquired Vine before it was launched on the market, and this occurred in 2013. The platform became an exceptionally popular entertainment space, serving as the birthplace of many iconic memes that are still in use today and launching the careers of major content creators such as Andrea Compton, Antón Lofer, and Lele Pons. Even Shawn Mendes used to upload covers of songs on Vine.
Nevertheless, the rise of Instagram and other platforms like YouTube and Snapchat eventually led to a decline in Vine’s popularity, so much so that, in 2016 Twitter announced its intention to close the social network. Ultimately, in 2017, Twitter transformed Vine into an application called “Vine Camera”, which allowed users to record videos up to 6 seconds long, but this too was eventually discontinued.
However, it appears this was not the end for Vine, as eight years later, this renowned platform has returned thanks to Jack Dorsey and the members of “and Other Stuff.” diVine has been developed using decentralized technology and will allow users to create and publish videos lasting just six seconds. In addition, it will provide access to more than 100,000 videos from the original Vine archive.
Yet, the major new development and the factor that seeks to distinguish this social network from others is its policy regarding the use of AI. diVine does not permit the publication of videos created with artificial intelligence, and its systems are capable of detecting content suspected to have been generated with AI and removing it. This is made possible by their use of technology from Guardian Project, a nonprofit organization focused on data protection and online privacy.
In this way, they aim to foster human creativity and authentic moments. “Experience the pure and unfiltered creativity of real people sharing genuine moments in 6-second loops,” they explain on their platform.
diVine has formed an initial group of users to participate in its beta test for iOS, which recorded 10,000 registrations in only two hours and is now full. The platform has announced that it is awaiting approval from Apple and Google in order to launch the app in their app stores.
For now, those who wish to view content on diVine may do so through the web version by accessing the “Discovery” section. Likewise, if you are a creator from the original Vine and wish to have your videos removed from diVine, you may submit a request by demonstrating that you retain the rights to the content or by verifying that you are the account holder.
The only question left is…“Is this even allowed?”
Photo: diVine
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