Google has just introduced Ask Ad Manager, an artificial intelligence agent designed to help website owners and publishers troubleshoot issues, generate custom performance reports, and, in general, use its advertising platform more efficiently while saving time on manual tasks. The beta version will be available this month, and additional features and developer tools will be added throughout the year.
As with nearly all new Google products powered by AI, beta rollouts are being activated gradually. If the interactive chat is not showing up in your dashboard yet, it is only a matter of days or weeks before it becomes available.
One of the key aspects Google has highlighted about this new Ask Ad Manager is its level of personalization for each user: “Because it is specific to each publisher, using only their own data, it provides personalized answers and recommendations while keeping their data secure and them in control at all times,” the company explained in a statement.
More specifically, Google points to several areas of work where it expects Ask Ad Manager to become an essential tool for publishers. The common denominator? Putting the logic of conversational AI at the service of users, much as we have become used to seeing in other Google environments.
One of those areas where this new feature will be applied, naturally, is real-time troubleshooting. Ask Ad Manager will allow users to solve problems conversationally by asking questions that help them identify and resolve issues.
In addition, as mentioned above, it will make it possible to access custom metrics and complex reports quickly. “Instead of manually creating and combining multiple reports, you can now use Ask Ad Manager, which will generate a report, a table, or a comparative analysis that gives you more detailed information quickly,” Google explained.
To give you an idea, this is the sample prompt Google used in its presentation to generate a report:
“Run an impressions report by ad unit for the last 30 days. Add a new dimension called ‘ad unit size’: if impressions > 20,000, the ad unit size is ‘large’; if impressions < 1000, it is ‘small’; otherwise, it is ‘medium’. Calculate the average and median impressions for each group. Add a dimension called ‘ad unit count’ to count how many ad units are in each group. I do not need the ad unit dimension. Also draw a pie chart.”
Example of Ask Ad Manager in use
Finally, Ask Ad Manager will also make it possible to use the right filters and settings based on the context of the conversation so that publishers can see the information they are looking for. If you ask it to analyze a problem, the agent redirects you to the exact section of the platform and automatically loads the filters, dates, and specific parameters inferred from your conversation.
Google also announced new developer tools for later this year (a REST API and an MCP server), as well as the development of specialized agents for publishers and agencies, aimed at making the day-to-day management of their advertising inventories easier.
In fact, major publishers such as Yahoo are already integrating Ad Manager with their own custom AI agents to automate tasks such as forecasting, campaign creation, reporting, and optimization. These new capabilities will open the door for publishers and agencies to connect their own AI systems with Ad Manager in the future in order to automate more complex ad management tasks.
“Our goal is to work with our partners to build a future in which AI helps them manage and grow their advertising business,” Google concluded.
Image: Google and ChatGPT
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