Google Will Also Include AI-Generated Summaries in Discover

AI-generated summaries from Google have become one of the most significant challenges for media publishers and blog creators worldwide. In a short period, queries that previously generated a substantial number of organic clicks (ranging from technical and specific topics like «what is ROAS» to much more generic ones such as «travel Paris») have been overtaken by answers generated by the Gemini AI. What has been the result? A widespread decline in organic traffic and the CTR of search results.

However, until now, a major source of traffic for these types of websites has been Discover, the infinite scroll personalized news feed that appears on mobile devices when opening a new Chrome tab or by accessing the Google app directly. A valuable source of traffic for which media outlets and blogs around the world compete, minute by minute, and which is now also at risk.

At least, in the United States.

The North American market will be, according to the company itself, the first to display AI-generated content in the Discover feed. In a move that will presumably expand to other regions soon, Google has decided that its AI is no longer just necessary as an assistant for responding to your queries; it can now anticipate your preferences and provide you with summaries of news, blog entries, and other content it determines may be of interest to you.

This Is How the New Discover Will Look with AI-Generated Content

Until now, the Discover feed displayed different cards with content tailored to your preferences. Each card contained only one story, with the headline and the source. With this update, the new Discover will change:

• Multiple Sources in a Single Card: The summaries will not be based on a single article. Instead, the Discover card will now display several publication logos overlaid in the upper left corner, indicating that the content has been generated from multiple sources. Upon tapping, users can access a sheet listing all the original articles.
• See More: Users will be shown a three-line summary directly on the card, offering a quick overview of the essence of the news. To read more, users will need to tap «See More».
• Reliability Warning: Google includes an explicit warning at the end of each summary: «Generated with AI, which may make mistakes.» This underscores the experimental nature of the technology and the need for user verification.

Is Discover important for you? AI Overview-like but in Discover (showing multiple sources used to generate the summary) -> Google Discover testing AI story summaries

«Instead of a single publication logo and name in the top-left corner of the card, Discover shows several… pic.twitter.com/9RNhR9SiB2

— Glenn Gabe (@glenngabe) July 15, 2025

Google has confirmed that this functionality has already been launched in the United States and will initially focus on trending lifestyle topics, such as sports, film, music, and entertainment. The objective, according to the company, is to help users decide which pages they wish to visit.

In addition to AI-generated summaries, Google is experimenting with other ways to present content in Discover:

• Key Points: Some stories include lists of key points beneath the headline, summarizing the main content of the story.
• Grouping of News: Google is also testing the grouping of similar stories, displaying links to several articles related to the same topic, allowing users to explore different perspectives.

The introduction of AI-generated summaries comes at a time of increasing concern for news publishers, who fear a potential reduction in traffic to their websites. If users obtain the essential information directly from the Discover feed, they will likely not feel the need to click through to the full article.

A Way to Reduce Clickbait?

Another way to interpret this move is as part of Google’s efforts to combat clickbait. By offering a three-line preview extracted from multiple sources, Google enables users to assess the relevance of content before clicking. This undermines the effectiveness of misleading headlines, which have recently become a pervasive problem in Discover, filled with headlines and content designed to generate clicks at any cost, often at the expense of quality or accuracy.

This measure would be added to the strict content policies and algorithms that already penalize sensationalism. The transparency of sources and the warning that AI «may make mistakes» also strengthen user scrutiny. Perhaps in the future, we may consider this change as a clear step toward prioritizing quality and useful information over clickbait, seeking a more reliable experience for everyone.

• You may also be interested in: Google Discover arrives at desktop search: a new boost to SEO in turbulent times

For now, AI-generated summaries will coexist with the existing single-article format.

Image: ChatGPT