Everything you need to know to create an Amazon store, step by step

Opening a store on Amazon can be an excellent way to reach a wide audience of online shoppers. In the hyper-competitive eCommerce environment, having a presence in this giant marketplace has become an unbeatable business lever for thousands of sellers around the world.

In today’s article we will see how to create an online store on Amazon easily, so you can start selling from scratch.

In fact, in order to get the best results selling on Amazon, in recent years specialized tools have emerged, offering appropriate solutions adapted to what sellers need. One of them, considered as one of the main references in this field is Helium 10, which you can now try with a 20% discount for being part of our community of readers ;).

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Why create your Amazon store

What is a branded store on Amazon

One of the first things to keep in mind is the importance of having a branded storefront on Amazon. The Amazon Storefront provides a unique platform for sellers. First, it allows them to present their products in an attractive way, highlighting their visual appeal and attracting the attention of buyers. In addition, it provides the opportunity to tell the brand’s story in detail, sharing its mission, values and track record, which creates a stronger emotional connection with shoppers and fosters brand loyalty.

Storefronts are also an effective tool for highlighting promotions and special offers, thus driving sales and shopper engagement. It facilitates navigation by organizing products into multiple pages and categories, making it easier for shoppers to find specific products.

In addition, it provides analytics tools to measure performance, including metrics such as visits, conversions and sales attributed to the store, allowing sellers to evaluate the effectiveness of their strategy and make adjustments if necessary.

Finally, available exclusively to brand owners and registered sellers, storefronts provide a unique presence on the platform and can be integrated with external marketing strategies, allowing sellers to drive traffic directly to their Amazon store from other advertising channels.

What are the benefits of having a store on Amazon?

Having a branded store on Amazon offers a number of key advantages for sellers and brand owners. First, it allows brand identity to be established and communicated effectively. Storefronts provide a space to showcase the brand’s unique story, values and mission, which helps build strong brand recognition and fosters loyalty among customers. In addition, a well-designed and professional storefront can instill confidence in shoppers, making them more likely to buy.

Total control over the design is another outstanding benefit. Retailers can customize their store, create multiple pages and organize products into categories, which facilitates an engaging shopping experience. This translates into longer shopper dwell time and a significant increase in sales. In addition, the absence of in-store ads from other brands provides a distraction-free shopping experience, allowing shoppers to focus on the products and the brand story.

Analytics provided by Amazon are essential for evaluating store performance. They provide detailed data on metrics such as sales and traffic, allowing sellers to understand customer behavior and make data-driven decisions to optimize the effectiveness of their storefront. This storefront enables sellers to drive traffic from other advertising platforms and marketing channels to their Amazon store, increasing visibility and sales opportunities.

How to create an Amazon store in three steps

1. Sign up and register your brand

The first step to open a store on Amazon is to register as a seller. To do so, follow these steps:

• Seller account and professional selling plan: Log in to Amazon Seller Central and create a seller account. You should choose a professional selling plan, which will allow you to list a larger number of products and access advanced selling tools.
• Brand Registration: If you want to highlight and protect your brand, sign up for the Brand Registry on Amazon.This will require that you have an active trademark or a pending trademark application through Amazon IP Accelerator your brand trademark must be in the form of a text-based mark (word mark) or an image-based mark with words, letters or numbers (graphic mark).

2. Create your Amazon store

Once you have completed the registration and enrollment of your brand, it is time to set up your Amazon store as follows:

1. Log in to Amazon Seller Central and access your seller account in Seller Central.
2. In the drop-down menu on the left side of the screen, find the “Stores” option and click “Manage Stores“.
3. Select “Create Store” and choose a storefront format from four available templates: marquee, featured product, product collection and blank.
4. Use the Page Manager to add multiple pages, such as subcategory pages and best-selling product pages.
5. Use the Tile Manager to choose the product grid style that best displays your products. Customize your storefront with images, text and video content.
6. Once you’ve customized your storefront, review it and edit as needed. Then click “Submit for publication“. Once approved, your storefront will be live and visible to shoppers.

3. Add products

The next step is to add products to your store:

• Use the store builder: Use the store builder to organize and display your products in an attractive and effective way.
• Highlight the best products: Carefully select the best-selling products to display in the storefront. You can also use lifestyle images to showcase a wide range of complementary products and increase your average order value.
• Create an attractive home page: Take the opportunity to create an attractive home page for your Amazon store. Introduce your business to customers, tell your brand story, showcase your catalog, and enhance your audience’s shopping experience.
• Performance metrics: You will receive performance metrics that allow you to track page views, traffic sources and sales. Use this information to optimize your storefront over time and improve your sales strategies.

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Now you have the basics to start the journey of your branded online store on Amazon. Let’s hope it leads to great success 🙂

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