According to the average provided by the Baymard Institute, 70.19% of all purchase processes initiated in an eCommerce result in abandonment, which represents a loss for any business.
There are several specialized tools designed for recovering abandoned carts. In the list below, we have selected the 7 best options, according to evaluations from a panel of 58 experts within the industry (highlighted and marked with ⭐ are sponsored solutions from Marketing4eCommerce partners). We review their pricing, integrations, and distinctive features of each tool.
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These are the 7 best tools for recovering abandoned carts:
Blueknow is the most effective solution on the market to recover abandoned carts via WhatsApp and email using generative AI. Unlike more generic automation tools, Blueknow takes the customer directly back to their complete cart, even if they change devices, have not signed in, or if the cart has already expired within the eCommerce. Additionally, it enables the recovery of carts belonging to anonymous, guest, and registered customers, thereby expanding reach and maximizing returns.
With a recovery rate up to three times higher than that of email, WhatsApp allows users to initiate a conversation with its AI to resolve any doubts about shipping costs, return policies, delivery times, products, or any other concerns that may be preventing them from completing their purchase.
Its technology removes technical friction, offers A/B testing, transparent conversion metrics, and honest attribution. Implementation is possible within 7 days, requiring no IT dependency and providing comprehensive support: there is no need for your team to learn a new tool.
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CartStack specializes in cart recovery through the retargeting of emails, push notifications, and SMS messages. It provides advanced features such as real-time email capture and the automatic dispatch of cart reminders. CartStack also enables real-time retargeting through display ads, which appear on the web when a user leaves their cart, ensuring that customers receive additional visual prompts to return and complete their purchase.
It offers detailed reporting (including email open rates, clicks, conversions, and recovered value) to monitor the effectiveness of recovery campaigns, allows A/B testing of sent emails and notifications, integrates seamlessly with leading eCommerce platforms such as Shopify, WooCommerce, Adobe Commerce, BigCommerce, among others, and provides support for initial setup, troubleshooting, and ongoing campaign optimization.
Their subscription plans are based on the size and requirements of your business. The pricing structure is generally determined by the volume of carts to be recovered, making it a scalable solution for both small businesses and large enterprises.
VWO provides multiple solutions for both eCommerce and other types of businesses, all focused on maximizing conversion rates. One such solution is its customer engagement tool to prevent cart abandonment, which creates a series of automated push notifications to prompt customers to return to your website and complete their purchase. The platform also includes browsing abandonment campaigns and reservation abandonment campaigns, which are especially designed for the travel industry.
Additionally, you may combine these tools with others, such as A/B testing, multivariate testing, and various actions that will help you identify why cart abandonment occurs: heat maps, online surveys, forms, session recordings, among others.
This German platform assists you in both preventing and recovering abandoned carts, as well as sustainably reducing abandonment rates. It offers three user-friendly methods that are easy to implement and use: exit pop-ups, notifications in newsletters, and emails concerning abandoned carts.
It also offers a low-risk service for its clients, as there are no fixed costs for the product; fees are based on additional net sales. Similarly, there are no extra charges for consultations, support, or integrations, providing greater flexibility. The website features a pricing calculator for estimating costs, along with a dashboard where expenses and service impact can be monitored. It integrates with major CMS solutions on the market such as WordPress, PrestaShop, and Shopify, among others.
Rejoiner is a specialized tool for recovering abandoned carts, offering customized and automated email campaigns. Its primary focus is on conversion optimization, using user behavior data to send emails at the most opportune moment.
It allows you to track every step of the recovery process, including the ability to monitor email open rates, clicks, and conversions, thereby enabling you to refine campaigns for maximum effectiveness.
In addition to email, Rejoiner supports retargeting campaigns across other channels such as SMS and social media ads, ensuring that customers receive reminders on multiple platforms, thereby increasing the likelihood of a successful conversion. The tool also includes A/B testing functionality, email design tools, and a managed service in which their team of experts assists businesses in designing, implementing, and optimizing cart recovery campaigns.
It integrates easily with major eCommerce and CRM platforms, including Shopify, Magento, WooCommerce, and other custom systems.
This tool enables online shops to recover abandoned carts through automated email campaigns. It also offers referral marketing functionalities and discounts on future purchases, incentivizing customers to complete their transactions and return in the future. It is especially useful for small and medium-sized businesses seeking to maximize sales through marketing automation without requiring extensive technical resources.
It provides customizable templates and the ability to schedule emails at specific intervals, generates and sends discount coupons, automatically tracks and analyzes customer behavior, facilitates A/B testing for cart recovery campaigns, and includes a referral marketing program that encourages current customers to refer new shoppers to the store in exchange for discounts or rewards.
It features an intuitive interface and guides to assist users in effectively setting up their campaigns, even without advanced technical knowledge, and integrates seamlessly with popular eCommerce platforms such as Shopify, WooCommerce, and Magento.
There are several subscription plans available, including a free option with basic functionalities.
This is a completely free extension, exclusively for eCommerce sites developed with Adobe Commerce. Among its features, it can be activated or deactivated directly from the back end. Furthermore, it allows for the automatic dispatch of emails to customers who leave the store with an interrupted purchase, enabling them to resume their shopping with a single click.
It also offers several options for customizable templates and a system to schedule email delivery.
At times, recommended tool lists may be somewhat limited and do not include other solutions that are also useful, advanced, and effective. For this reason, we did not want to leave them out. Below, we have listed them alphabetically: ActiveCampaign, Adroll, Cart Reports, Chatra, Digioh, Drip, E-Goi, emBlue, GetResponse, Klaviyo, Omnisend, Palbin, Prestashop, and Yotpo.
Image: ChatGPT.
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