On YouTube you can find virtually everything, ranging from cooking recipes to gameplays, vlogs, travel guides, virtual gyms, and more. This social network has welcomed various types of creators since 2005, and currently, we are witnessing a renewed boom, as many people are resuming (or initiating) their activity on the platform. In order for you to also harness its full potential, we will explain what is the best time to post on YouTube.
In addition to identifying your niche, creating an effective content plan, and possessing a certain degree of charisma as well as communication skills, in order to succeed on YouTube, it is also necessary to understand the platform’s characteristics and when engagement peaks occur. For this purpose, we have relied on the data provided by Sprout Social in its study, “Best times to post on social media in 2025.”
The resulting time map is applicable to any time zone and region, given that the report has combined global data to create a universal schedule (not tied to Central Time).
Based on the information depicted in the chart, we observe that during weekdays, as a general rule, views start to increase from 9:00 a.m., maintaining relatively high levels until 6:00 p.m.
With respect to specific times that show the best results, the engagement map determines that from Monday to Thursday, peak engagement occurs at 1:00 p.m., and Wednesdays also feature a significant peak at 10:00 a.m.
Fridays also show promising results, albeit with slightly lower engagement levels, with the following times standing out: 10:00 a.m. and 1:00 p.m. However, as the weekend arrives, engagement drops to “medium-low” and “low” levels, with 1:00 p.m. once again being the time that yields the best outcomes.
Apart from this general data, Sprout Social has also shared detailed reports that offer a specific perspective depending on the sector to which each professional or business belongs.
Channels belonging to hospitals, clinics, and other healthcare providers will achieve the best results if they publish on Fridays at 9:00 a.m., as this is the time of week which records the highest levels of engagement. Tuesdays are also a good option.
In turn, the weekend (Saturday and Sunday), just as in the general overview, is the worst possible option due to its poor interaction rates.
YouTube can serve as a powerful tool for brands in the food and beverage sector (including food service), since it provides the opportunity to create extensive content such as recipes, tips, or tastings. As for these channels, it is evident that the days with the highest engagement are as follows: Mondays from 12:00 p.m. to 1:00 p.m., Wednesdays from 10:00 a.m. to 11:00 a.m., and Thursdays at 11:00 a.m., 1:00 p.m., and 3:00 p.m..
Saturdays and Sundays are the worst times to upload a video to YouTube if you belong to this industry.
According to the report’s findings, profiles of universities, schools, or other educational institutions experience elevated engagement Wednesdays at 10:00 a.m., and Thursdays at 11:00 a.m. and at 1:00 p.m.
Although engagement levels during the week are adequate, these tend to decrease over the weekend, with Sunday being the worst day for publishing this type of content.
Finally, regarding the best time to post a video on YouTube for the travel and hospitality sector, this takes place on Wednesdays from 1:00 p.m. to 2:00 p.m. However, there are also attractive engagement rates recorded throughout the week—on Mondays and Tuesdays at 11:00 a.m., and Sundays at 12:00 p.m.
On this occasion, Saturdays unfortunately are marked as the worst day to publish content on YouTube.
Now that you are aware of the best times to publish on YouTube, we invite you to follow this link to further expand your knowledge and discover what is the best time to publish on other social networks 😉.
Photo: GPT4
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