Founder and Global Director of Marketing4eCommerce since 2012, dedicated 100% to making eCommerce grow since 2018. Over 300 articles published on marketing and digital commerce. Podcaster, YouTuber, TikToker, event host, and occasional writer on the web, when the occasion truly requires it. Co-author of the book "Ecommerce: how to set up an online store... and make it sell" (Anaya, 2021). Director (2020-2023) of the Ecommerce Master's Program at Kschool. Also, occasionally, speaker and professor on digital marketing, mainly specialized in Ecommerce, Inbound Marketing, and digital strategy. Currently collaborating with Galicia Business School and the University of Vigo.

Professionally dedicated to digital marketing since 2007. Career focused on Social Media, SEO, and Inbound marketing at the digital marketing agency Elogia, where I helped over 100 brands boost their digital business until 2017. Among them we can find brands like Viceroy, Mahou, Fira Barcelona, Abanca, Privalia, Munich, Pull&Bear... MBA (2012). Bachelor's degree in Journalism (2004). Initiated experience in multimedia content creation at Cadena SER (2002), La Voz de Galicia (2003), and Radio Galega (2004-2007).

In my free time, I take care of my two children, play the galician bagpipe, and maintain my position as mayor of Lapamán Beach on Foursquare.