Amazon Ads reveals the secrets behind the most successful small businesses and introduces “Rising Stars,” an engaging video series that delves into the journeys of emerging companies from around the world. From establishing brand identities to reigniting growth and managing global expansion, these entrepreneurs’ stories of perseverance and strategic innovation take center stage.
“We wanted to showcase our sellers’ stories and the endless possibilities available to those who pursue similar paths,” says Ludovic de Valon, Director of Small Business Marketing at Amazon Ads. “Our goal is to make advertising as simple as possible for any small business by removing uncertainty and highlighting examples of excellence that can serve as inspiration,” he adds.
The first season highlights the resilience of small business owners from around the world and provides an inspiring look at the challenges of building successful global companies. Their motivating stories, spanning various sectors, marketing expertise, and stages of growth with Amazon Ads, offer valuable guidance for small businesses striving for success.
Among the pioneering businesses featured in Europe are MorphCostumes, a costume specialist based in Scotland, and Danish Endurance, a Danish innovator in outdoor apparel. Both began as internet-focused brands, leveraging strategic marketing tactics to become global players, build their brand, and expand their customer base.
Founded in 2009 by three friends in Scotland, MorphCostumes started with a simple yet innovative idea: the “Morphsuit,” a full-body Lycra costume that took the costume market by storm. After an initial period of rapid growth, the small business faced a decline in sales as competitors emerged with similar designs. Season 1 focuses on the creative process of the founders, their challenges in staying ahead of the competition, and the key role Amazon Ads has played in MorphCostumes’ evolution as a small business through data-driven digital advertising. If you are interested, watch the series to learn how they grew from a sensation in the United Kingdom to a leading costume brand in 12 countries.
What began as a small, digital-native brand is now a globally recognized name in outdoor and lifestyle apparel. In its early stages, Danish Endurance explored ways to engage and capture the attention of its target audience in the digital marketplace. They recognized the potential of using Amazon Ads solutions as a strategic component of their marketing efforts, aiming to improve product visibility, build brand recognition, and cultivate a loyal customer base, even without a physical retail presence. Follow their journey here.
MorphCostumes and Danish Endurance are inspiring examples of small businesses turning their global ambitions into success stories. By leveraging innovative marketing strategies and data-driven insights with Amazon Ads, these brands have managed to navigate the complexities of rapid growth and international expansion. As highlighted in the Rising Stars series, small businesses can be empowered with the right advertising tools and strategies to achieve significant results.
“Today, we launch our first global documentary series focused on small businesses, showcasing how Amazon Ads can help companies worldwide succeed,” says de Valon. “Whether they are working to grow their brand, launch a new product, or tackle an unexpected challenge, fellow entrepreneurs who have undergone a similar journey can identify with the stories in Rising Stars.”
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