We live in the golden age of marketplaces. These sales platforms have not only stayed in B2C (business to customer), but today businesses have adopted them as a way to increase sales to other businesses, the so-called B2B marketplaces.
Europe is witnessing how businesses sell their products and services to other businesses through transactions with this methodology. Although the continent represents a small market in B2B e-commerce, the reality is that it is one of the main recipients of cross-border e-commerce from other regions.
The arrival of Covid-19 and the effects of Brexit threatened the growth of B2B ecommerce in Europe, but there was still a significant increase in revenue from this type of trade in all European Union countries.
It is no secret to anyone that marketplaces are a key piece of the gear that makes up ecommerce. On other occasions we have already talked about marketplaces and which ones are the most popular in Europe, but it is time to take a look at some of the main examples of B2B marketplaces in Europe that work as a tool for companies to relate to each other (in alphabetical order).
Allegro is a Polish company that has a wide range of products, from fashion to groceries. After years in the B2C eCommerce world, being a leader in Poland, they decided to boost their growth by offering all their products to retail businesses.
Bigbuy is a Spanish company that is one of the leading B2B marketplaces in Europe. It is a wholesale platform specializing in supplying product, technology and logistics to businesses that sell online. They have a catalog of over 200,000 items, including 5,000 top brands, and are leaders in European dropshipping service. In just a few years Bigbuy has become a tech company and a reference in the ecommerce sector, helping brands and suppliers with large stocks to expand their online sales throughout Europe.
Cdiscount is the third largest French ecommerce website with products like electronics, appliances, and food. Since 2021 it has decided to implement the B2B methodology in an offer aimed at distributors and eCommerces interested in their own electronic market, offering them products to improve the stock of their websites.
Directindustry is the leading B2B marketplace in Europe for industrial machinery, heavy machinery, technology and equipment. Through its platform buyers, manufacturers and distributors from anywhere in the world can be contacted.
This French marketplace for DIY, gardening and home goods covers both B2C and B2B markets. This allows them not only to offer products to enthusiasts but also to those who are professionals in this field and wish to carry out construction or decoration tasks. One of the main European B2B marketplaces for construction, plumbing, electrical companies…
Meero is a platform that seeks to connect photographers and other content creation professionals with clients who require their services. Initially it was designed so that the photographer would contact his client, but today it also connects him with other eCommerce or large companies that require creative work at a level.
Inigo Juantegui, co–founder of La Nevera Roja, and Antonio Lu were the founders of OnTruck, which was born in 2016 as the platform capable of connecting small businesses that need to make palletized merchandise shipments with professional carriers, using only their smartphone. Despite the fact that this idea apparently is very simple, investors have bet on OnTruck since road transport is a massive market that until its creation did not have technology capable of moderating it. Thanks to its efficient solution, OnTruck already works with internationally recognized multinationals such as Alcampo, PepsiCo, Procter & Gamble, Codorniu, GBFoods , Decathlon and Carrefour.
Solostocks is a marketplace for businesses from all over the world, and they have managed to become the leaders in Spain with a strong presence in Europe, always focused on B2B. They sell machinery, construction equipment, hair salon supplies, vehicle parts, industrial materials, textiles, healthcare products, and any other type of product.
This is possibly one of the most innovative travel companies in recent years. It also currently offers B2B marketplace services to organize business travel from start to finish that company members must make, giving them the opportunity to access the best deals and the best experience.
Image: Depositphotos
Your email address will not be published. Required fields are marked *
Δ