{"id":2091,"date":"2023-10-23T15:16:55","date_gmt":"2023-10-23T15:16:55","guid":{"rendered":"https:\/\/marketing4ecommerce.net\/descargables\/?page_id=2091"},"modified":"2024-09-10T09:26:58","modified_gmt":"2024-09-10T07:26:58","slug":"estudio-de-logistica-2023","status":"publish","type":"page","link":"https:\/\/marketing4ecommerce.net\/descargables\/estudio-de-logistica-2023\/","title":{"rendered":"Estudio de Log\u00edstica 2023"},"content":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb256&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2138&#8243; img_size=\u00bbfull\u00bb css_animation=\u00bbnone\u00bb][vc_column_text]<\/p>\n<h2><b>II Estudio de Log\u00edstica en <\/b><b>Compras Online en Espa\u00f1a 2023<\/b><\/h2>\n<p>[\/vc_column_text][vc_column_text]Por segundo a\u00f1o consecutivo presentamos una gu\u00eda completa para conocer el comportamiento de los compradores online respecto a la log\u00edstica, su experiencia de compra en el mercado del eCommerce en Espa\u00f1a y la evoluci\u00f3n de los datos en comparaci\u00f3n a nuestro estudio de 2022.<\/p>\n<p>Entre otros aspectos, te explicaremos:<\/p>\n<ul>\n<li>El <strong>precio<\/strong> que los clientes est\u00e1n dispuestos a pagar como gastos de env\u00edo.<\/li>\n<li>Cu\u00e1l es el<strong> tiempo de espera<\/strong> aceptable para recibir una compra online y las diferencias entre tipos de productos.<\/li>\n<li>La importancia de ofrecer un <strong>seguimiento del pedido<\/strong>.<\/li>\n<li>C\u00f3mo es el <strong>embalaje ideal<\/strong> para el consumidor.<\/li>\n<li>Qu\u00e9 <strong>marcas de packaging<\/strong> son las m\u00e1s valoradas y las m\u00e1s conocidas.<\/li>\n<li>Cu\u00e1nto est\u00e1n dispuestos a pagar tus clientes por hacer una <strong>devoluci\u00f3n<\/strong>.<\/li>\n<li>El papel de la <strong>sostenibilidad.<\/strong><\/li>\n<\/ul>\n<p>Esta vez, contamos con el apoyo de dos expertos en el sector log\u00edstico: <strong>Celeritas<\/strong>, y <span style=\"color: #80aeae;\"><span style=\"color: #33cccc;\"><a style=\"color: #33cccc;\" href=\"https:\/\/capsa2in1.com\/categoria-producto\/cajas-para-ecommerce\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color: #008080;\"><strong>Capsa<\/strong> <\/span><strong><span style=\"color: #008080;\">Packaging<\/span><\/strong><\/a><\/span>.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243; css=\u00bb.vc_custom_1699345546682{background-image: url(https:\/\/marketing4ecommerce.net\/descargables\/wp-content\/uploads\/2023\/11\/fondo-formulario-segundo-estudio-de-logistica-.jpg?id=2121) !important;}\u00bb][vc_raw_html el_id=\u00bbformulario\u00bb]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[\/vc_raw_html][vc_single_image image=\u00bb2136&#8243; img_size=\u00bbfull\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=\u00bb40px\u00bb][vc_raw_html]JTNDaDUlMjBzdHlsZSUzRCUyMnRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0UlM0NzdHJvbmclM0UlQzIlQTFDb21wYXJ0ZSUyMHR1JTIwbnVldm8lMjBkZXNjdWJyaW1pZW50byUyMGNvbiUyMGVsJTIwbXVuZG8lMjElM0MlMkZzdHJvbmclM0UlM0MlMkZoMiUzRSUwQSUyNm5ic3AlM0IlMEElNUJzaGFyZXRoaXMtaW5saW5lLWJ1dHRvbnMlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=\u00bbyes\u00bb color_style=\u00bbdark-wrapper\u00bb][vc_column][vc_custom_heading text=\u00bb\u00bfQu\u00e9 vas a encontrar en este estudio?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23000000&#8243; google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal\u00bb css_animation=\u00bbnone\u00bb][vc_empty_space][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;]<ul class=\"schedule-overview\"><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">H\u00e1bitos de compra online y servicios de recogida<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Sensibilidad a los gastos de env\u00edo<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Plazos de entrega<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Puntos de entrega<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Experiencia de entrega<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><\/ul>[\/vc_column_inner][vc_column_inner width=\u00bb1\/2&#8243;]<ul class=\"schedule-overview\"><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Seguimiento del pedido<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Packaging<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Devoluciones<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Sostenibilidad<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><li>\n\t\t<div class=\"schedule-title\">\n\t\t\t<span class=\"time\"><\/span>\n\t\t\t<span class=\"title\">Marcas de paqueter\u00eda<\/span>\n\t\t<\/div>\n\t\t\n\t\t<div class=\"schedule-text\"><\/div>\n\t\t\n\t\t<div class=\"marker-pin\">\n\t\t\t<div class=\"top\"><\/div>\n\t\t\t<div class=\"middle\"><\/div>\n\t\t\t<div class=\"bottom\"><\/div>\n\t\t<\/div>\n\t<\/li><\/ul>[\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u00bb2097&#8243; img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb css_animation=\u00bbnone\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb256&#8243; img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2&#8243;][vc_single_image image=\u00bb2138&#8243; img_size=\u00bbfull\u00bb css_animation=\u00bbnone\u00bb][vc_column_text] II Estudio de Log\u00edstica en Compras Online en Espa\u00f1a 2023 [\/vc_column_text][vc_column_text]Por segundo a\u00f1o consecutivo presentamos una gu\u00eda completa para conocer el comportamiento de los compradores online respecto a la log\u00edstica, su experiencia de compra en el mercado del eCommerce en Espa\u00f1a y la evoluci\u00f3n&#8230;<\/p>\n","protected":false},"author":486,"featured_media":2127,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"ebook":[],"class_list":["post-2091","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio de Log\u00edstica 2023 - Descargables M4C<\/title>\n<meta name=\"description\" content=\"En este estudio encontrar\u00e1s una completa radiograf\u00eda del sector de la log\u00edstica para eCommerce en Espa\u00f1a \u00a1desc\u00e1rgalo ya!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing4ecommerce.net\/descargables\/estudio-de-logistica-2023\/\" \/>\n<meta property=\"og:locale\" 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