{"id":1784,"date":"2022-10-24T14:36:22","date_gmt":"2022-10-24T14:36:22","guid":{"rendered":"https:\/\/marketing4ecommerce.net\/descargables\/?page_id=1784"},"modified":"2022-10-24T14:36:22","modified_gmt":"2022-10-24T14:36:22","slug":"estudio-logistica-2022","status":"publish","type":"page","link":"https:\/\/marketing4ecommerce.net\/descargables\/estudio-logistica-2022\/","title":{"rendered":"Estudio de Log\u00edstica 2022"},"content":{"rendered":"

[vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb256″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb1816″ img_size=\u00bbfull\u00bb css_animation=\u00bbnone\u00bb][vc_column_text]<\/p>\n

I Estudio de Log\u00edstica en <\/b>Compras Online en Espa\u00f1a<\/b><\/h2>\n

[\/vc_column_text][vc_column_text]En este estudio encontrar\u00e1s una completa radiograf\u00eda del sector de la log\u00edstica para eCommerce en Espa\u00f1a: un \u00e1rea clave que representa el primer punto de contacto f\u00edsico de una tienda online con el consumidor y cuyo desempe\u00f1o puede marcar la delgada l\u00ednea que separa una experiencia de compra satisfactoria de otra que te haga perder un cliente.<\/p>\n

Entre otros aspectos, te explicaremos:<\/p>\n

    \n
  • El precio<\/strong> que los clientes est\u00e1n dispuestos a pagar como gastos de env\u00edo.<\/li>\n
  • Cu\u00e1l es el tiempo de espera<\/strong> aceptable para recibir una compra online y las diferencias entre tipos de productos.<\/li>\n
  • Env\u00edo a domicilio o en un punto de recogida: cu\u00e1l es la opci\u00f3n preferida.<\/li>\n
  • Cu\u00e1nto est\u00e1n dispuestos a pagar tus clientes por hacer una devoluci\u00f3n<\/strong>.<\/li>\n
  • El papel de la sostenibilidad<\/strong> en la log\u00edstica para eCommerce<\/li>\n<\/ul>\n

    [\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ css=\u00bb.vc_custom_1666358178424{background-image: url(https:\/\/marketing4ecommerce.net\/descargables\/wp-content\/uploads\/2022\/10\/fondo-ebook.jpg?id=1794) !important;}\u00bb][vc_raw_html el_id=\u00bbformulario\u00bb]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[\/vc_raw_html][vc_single_image image=\u00bb1817″ img_size=\u00bbfull\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_empty_space height=\u00bb40px\u00bb][vc_raw_html]JTNDaDUlMjBzdHlsZSUzRCUyMnRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0UlM0NzdHJvbmclM0UlQzIlQTFDb21wYXJ0ZSUyMHR1JTIwbnVldm8lMjBkZXNjdWJyaW1pZW50byUyMGNvbiUyMGVsJTIwbXVuZG8lMjElM0MlMkZzdHJvbmclM0UlM0MlMkZoMiUzRSUwQSUyNm5ic3AlM0IlMEElNUJzaGFyZXRoaXMtaW5saW5lLWJ1dHRvbnMlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=\u00bbyes\u00bb color_style=\u00bbdark-wrapper\u00bb][vc_column][vc_custom_heading text=\u00bb\u00bfQu\u00e9 vas a encontrar en este estudio?\u00bb font_container=\u00bbtag:h2|text_align:center|color:%23000000″ google_fonts=\u00bbfont_family:Raleway%3A100%2C200%2C300%2Cregular%2C500%2C600%2C700%2C800%2C900|font_style:600%20bold%20regular%3A600%3Anormal\u00bb css_animation=\u00bbfadeIn\u00bb][vc_empty_space][vc_row_inner][vc_column_inner width=\u00bb1\/2″]

    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tLos h\u00e1bitos de compra online y servicios de recogida<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tLa sensibilidad a los gastos de env\u00edo<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tExperiencia de entrega; sensibilidad de los puntos de entrega y de sus plazos<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tC\u00f3mo valora el comprador la gesti\u00f3n del seguimiento del pedido<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li><\/ul>[\/vc_column_inner][vc_column_inner width=\u00bb1\/2″]
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tLa satisfacci\u00f3n en las devoluciones de las compras<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tLa valoraci\u00f3n sobre la log\u00edstica ambientalmente sostenible<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tNotoriedad y valoraci\u00f3n de las marcas de paqueter\u00eda<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      • \n\t\t
        \n\t\t\t<\/span>\n\t\t\tQu\u00e9 es un buen embalaje para el comprador online y c\u00f3mo lo valora en su experiencia de compra: packaging<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/div>\n\t\t\n\t\t
        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li><\/ul>[\/vc_column_inner][\/vc_row_inner][vc_single_image image=\u00bb1814″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb css_animation=\u00bbnone\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

        [vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb256″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb1816″ img_size=\u00bbfull\u00bb css_animation=\u00bbnone\u00bb][vc_column_text] I Estudio de Log\u00edstica en Compras Online en Espa\u00f1a [\/vc_column_text][vc_column_text]En este estudio encontrar\u00e1s una completa radiograf\u00eda del sector de la log\u00edstica para eCommerce en Espa\u00f1a: un \u00e1rea clave que representa el primer punto de contacto f\u00edsico de una tienda online con el consumidor y…<\/p>\n","protected":false},"author":486,"featured_media":1815,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"ebook":[],"class_list":["post-1784","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nEstudio de Log\u00edstica 2022 - Descargables M4C<\/title>\n<meta name=\"description\" content=\"En este estudio encontrar\u00e1s una completa radiograf\u00eda del sector de la log\u00edstica para eCommerce en Espa\u00f1a \u00a1desc\u00e1rgalo ya!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketing4ecommerce.net\/descargables\/estudio-logistica-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudio de Log\u00edstica 2022 - Descargables M4C\" \/>\n<meta property=\"og:description\" content=\"En este estudio encontrar\u00e1s una completa radiograf\u00eda del sector de la log\u00edstica para eCommerce en Espa\u00f1a \u00a1desc\u00e1rgalo ya!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketing4ecommerce.net\/descargables\/estudio-logistica-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Descargables M4C\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketing4ecommerce.net\/descargables\/wp-content\/uploads\/sites\/5\/2022\/10\/estudio-losgistica-ecommerce-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/marketing4ecommerce.net\\\/descargables\\\/estudio-logistica-2022\\\/\",\"url\":\"https:\\\/\\\/marketing4ecommerce.net\\\/descargables\\\/estudio-logistica-2022\\\/\",\"name\":\"Estudio de Log\u00edstica 2022 - 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