{"id":1722,"date":"2022-09-08T15:03:19","date_gmt":"2022-09-08T15:03:19","guid":{"rendered":"https:\/\/marketing4ecommerce.net\/descargables\/?page_id=1722"},"modified":"2025-03-10T13:52:35","modified_gmt":"2025-03-10T12:52:35","slug":"guia-sobre-livechat-chatbot-y-messaging","status":"publish","type":"page","link":"https:\/\/marketing4ecommerce.net\/descargables\/guia-sobre-livechat-chatbot-y-messaging\/","title":{"rendered":"Gu\u00eda sobre Livechat, chatbot y messaging"},"content":{"rendered":"

[vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb256″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb1738″ img_size=\u00bbfull\u00bb css_animation=\u00bbslideInDown\u00bb][vc_column_text]<\/p>\n

LIVECHAT, CHATBOT Y MESSAGING: La evoluci\u00f3n de la atenci\u00f3n al cliente en negocios digitales<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]Ante el objetivo de ofrecer el mejor customer experience, vemos\u00a0que la atenci\u00f3n al cliente en los negocios digitales ha<\/b>\u00a0evolucionado de la inmediatez a la automatizaci\u00f3n<\/b>.\u00a0Poco a poco, avanzamos a un modelo m\u00e1s\u00a0\u00f3ptimo para que el cliente no espere cuando nos contacta o tiene una duda porque, lo que el\u00a0usuario espera, es resolver su problema r\u00e1pidamente.<\/p>\n

Con la colaboraci\u00f3n exclusiva de <\/span>Oct8ne<\/b>, una de las empresas l\u00edderes del sector y que ha aportado su experiencia y \u201cknow how\u201d a lo largo de todo el contenido, en e<\/span>ste eBook te ayudaremos a comprender mejor qu\u00e9 pueden hacer estas nuevas tecnolog\u00edas por tu negocio y por tus clientes, para lograr… vender m\u00e1s.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″ css=\u00bb.vc_custom_1655723844535{background-image: url(https:\/\/marketing4ecommerce.net\/descargables\/wp-content\/uploads\/2022\/06\/ebook-gestionar-carritos-abandonados.jpg?id=1697) !important;}\u00bb][vc_raw_html el_id=\u00bbformulario\u00bb]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[\/vc_raw_html][vc_single_image image=\u00bb1736″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row equal_height=\u00bbyes\u00bb color_style=\u00bbdark-wrapper\u00bb][vc_column width=\u00bb1\/2″][vc_column_text]<\/p>\n

\u00bfQu\u00e9 vas a encontrar en este ebook?<\/strong><\/h2>\n

[\/vc_column_text][vc_column_text]A lo largo de estas p\u00e1ginas <\/span>encontrar\u00e1s:<\/b><\/p>\n

    \n
  • Evoluci\u00f3n de la atenci\u00f3n al cliente: de la tienda f\u00edsica al online<\/li>\n
  • Tendencias de compra actual<\/li>\n
  • Beneficios de usar servicios de atenci\u00f3n al cliente online<\/li>\n
  • Tipos de atenci\u00f3n al cliente online<\/li>\n
  • Ventajas y desventajas de cada opci\u00f3n<\/li>\n
  • Ejemplos y casos de \u00e9xito<\/li>\n<\/ul>\n

    Pero antes, hablaremos un poco sobre c\u00f3mo el eCommerce ha transitado (y a\u00fan transita) esta conversi\u00f3n del off al online en lo que a la atenci\u00f3n al cliente se refiere: cambios, convivencia de ambos modelos y el surgimiento de nuevos canales de comunicaci\u00f3n.[\/vc_column_text][vc_single_image image=\u00bb1740″ img_size=\u00bbfull\u00bb alignment=\u00bbcenter\u00bb][\/vc_column][vc_column width=\u00bb1\/2″]

    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tDe la tienda f\u00edsica a la tienda online: la evoluci\u00f3n de la atenci\u00f3n al cliente a lo largo de los a\u00f1os<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tLos beneficios de ofrecer atenci\u00f3n al cliente online (y los riesgos de no hacerlo)<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/div>\n\t\t\n\t\t
      \n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t\t
      <\/div>\n\t\t<\/div>\n\t<\/li>
    • \n\t\t
      \n\t\t\t<\/span>\n\t\t\tDistintos tipos de atenci\u00f3n online:<\/span>\n\t\t<\/div>\n\t\t\n\t\t
      <\/p>\n
        \n
      1. Livechat<\/li>\n
      2. Chatbot<\/li>\n
      3. Messaging<\/li>\n<\/ol>\n

        \n<\/div>\n\t\t\n\t\t

        \n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t\t
        <\/div>\n\t\t<\/div>\n\t<\/li>
      4. \n\t\t
        \n\t\t\t<\/span>\n\t\t\tC\u00f3mo recuperar a los clientes<\/span>\n\t\t<\/div>\n\t\t\n\t\t
        <\/p>\n
          \n
        1. V\u00edas de recuperaci\u00f3n<\/span><\/li>\n
        2. Tiempo m\u00e1ximo para recuperar clientes\u00a0<\/span><\/li>\n
        3. Por qu\u00e9 debes recuperar carritos abandonados<\/span><\/li>\n<\/ol>\n

          \n<\/div>\n\t\t\n\t\t

          \n\t\t\t
          <\/div>\n\t\t\t
          <\/div>\n\t\t\t
          <\/div>\n\t\t<\/div>\n\t<\/li>
        4. \n\t\t
          \n\t\t\t<\/span>\n\t\t\tResumen<\/span>\n\t\t<\/div>\n\t\t\n\t\t
          <\/div>\n\t\t\n\t\t
          \n\t\t\t
          <\/div>\n\t\t\t
          <\/div>\n\t\t\t
          <\/div>\n\t\t<\/div>\n\t<\/li>
        5. \n\t\t
          \n\t\t\t<\/span>\n\t\t\t\u00bfDejar\u00edas una tienda f\u00edsica sin nadie que atienda a los clientes? - Por Federico Evrard<\/span>\n\t\t<\/div>\n\t\t\n\t\t
          <\/div>\n\t\t\n\t\t
          \n\t\t\t
          <\/div>\n\t\t\t
          <\/div>\n\t\t\t
          <\/div>\n\t\t<\/div>\n\t<\/li>
        6. \n\t\t
          \n\t\t\t<\/span>\n\t\t\tCasos de \u00e9xito<\/span>\n\t\t<\/div>\n\t\t\n\t\t
          <\/p>\n
            \n
          1. Dec\u00e1ntalo<\/li>\n
          2. Farmacia Di Fiducia<\/li>\n
          3. Patprimo<\/li>\n<\/ol>\n

            \n<\/div>\n\t\t\n\t\t

            \n\t\t\t
            <\/div>\n\t\t\t
            <\/div>\n\t\t\t
            <\/div>\n\t\t<\/div>\n\t<\/li><\/ul>[\/vc_column][\/vc_row][vc_row color_style=\u00bbbackground-dark\u00bb][vc_column][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text css_animation=\u00bbslideInDown\u00bb]<\/p>\n

            Editado por:<\/strong><\/span><\/h3>\n

            [\/vc_column_text][vc_single_image image=\u00bb889″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][vc_column_inner width=\u00bb1\/2″][vc_column_text css_animation=\u00bbslideInDown\u00bb]<\/p>\n

            In collaboration:<\/strong><\/span><\/h3>\n

            [\/vc_column_text][vc_single_image image=\u00bb1727″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00bb40px\u00bb][vc_raw_html]JTNDaDUlMjBzdHlsZSUzRCUyMnRleHQtYWxpZ24lM0ElMjBjZW50ZXIlM0IlMjIlM0UlM0NzdHJvbmclM0UlQzIlQTFDb21wYXJ0ZSUyMHR1JTIwbnVldm8lMjBkZXNjdWJyaW1pZW50byUyMGNvbiUyMGVsJTIwbXVuZG8lMjElM0MlMkZzdHJvbmclM0UlM0MlMkZoMiUzRSUwQSUyNm5ic3AlM0IlMEElNUJzaGFyZXRoaXMtaW5saW5lLWJ1dHRvbnMlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

            [vc_row css=\u00bb.vc_custom_1621533174558{padding-top: 0px !important;}\u00bb][vc_column][vc_row_inner][vc_column_inner][vc_single_image image=\u00bb256″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00bb1\/2″][vc_single_image image=\u00bb1738″ img_size=\u00bbfull\u00bb css_animation=\u00bbslideInDown\u00bb][vc_column_text] LIVECHAT, CHATBOT Y MESSAGING: La evoluci\u00f3n de la atenci\u00f3n al cliente en negocios digitales [\/vc_column_text][vc_column_text]Ante el objetivo de ofrecer el mejor customer experience, vemos\u00a0que la atenci\u00f3n al cliente en los negocios digitales ha\u00a0evolucionado de la inmediatez a la automatizaci\u00f3n.\u00a0Poco a poco, avanzamos a un…<\/p>\n","protected":false},"author":486,"featured_media":1751,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"ebook":[],"class_list":["post-1722","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nGu\u00eda sobre Livechat, chatbot y messaging - 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